PR & BTL Marketing Executive - UAE (Automotive)
About the Role
An established organization is seeking a PR & BTL Marketing
Specialist to support brand visibility, engagement, and lead generation
through public relations and below-the-line (BTL) initiatives. The role is
responsible for planning and executing on-ground activations, events,
sponsorships, and PR activities aligned with the overall marketing strategy.
Key Responsibilities
- Develop and
execute PR and BTL plans to support brand, product launches, and key
campaigns across the UAE.
- Manage events,
roadshows, exhibitions, and in-mall/field activations, ensuring on-brand
execution and strong ROI.
- Coordinate
with agencies and vendors for production, logistics, branding materials,
and activation staffing.
- Draft and
localize press releases, statements, and media materials in coordination
with the central marketing/PR team.
- Build and
maintain relationships with media, influencers, and partners to secure
coverage and brand visibility.
- Monitor and
report on BTL and PR campaign performance, including leads, footfall,
engagement, and media metrics.
- Ensure all
on-ground activities comply with brand guidelines and local regulations.
- Support
digital and social media teams with content and coverage derived from
events and activations.
Requirements
- Bachelor’s
degree in Marketing, Communications, PR, or a related field.
- 4–6 years of
experience in marketing with hands-on exposure to PR and BTL/activations
in the UAE market.
- Strong
understanding of local media landscape, event management, and consumer
engagement tactics.
- Proven
experience managing agencies, suppliers, and budgets for events and
activations.
- Excellent
written and verbal communication skills; Arabic language skills are an
advantage.
- Strong project
management, multitasking, and stakeholder management capabilities.