PR & Communications Manager

• Develop integrated communications plans covering key messages, channels, timelines, budgets, and KPIs.
  
• Coordinate multi-channel campaigns across media relations, social media, KOLs/KOCs, and paid media; monitor performance and recommend improvements.
  

• Build and maintain relationships with journalists, editors, and media partners, particularly in the banking and financial services sectors.
  
• Oversee press releases, PR articles, and external communications; identify potential risks and coordinate responses to sensitive communications issues.
  

• Oversee communication content across media and digital channels, ensuring consistency, accuracy, and quality.
  
• Manage social media channels and coordinate with external advertising agencies on campaign briefs, media plans, performance tracking, and evaluation.
  
• Collaborate with Content, Creative, and Account teams to ensure effective and timely campaign execution.
  

• Work directly with clients’ Brand and Communications teams to coordinate project implementation and ensure alignment with campaign objectives.
  
• Manage communications vendors and budgets, track campaign results, and prepare performance reports with actionable recommendations.
  

• Lead, coach, and develop the PR team, overseeing task allocation, content quality, and team performance.
  
• Establish working procedures and coordinate resources to ensure high-quality delivery across multiple projects.
  

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  
• At least 7 years of experience in PR and communications, including a minimum of 3 years in a team management or leadership role.
  
• At least 2 years of direct experience managing communications projects for banks or financial institutions.
  
• Proven experience in developing and executing integrated, multi-channel communications campaigns, with measurable results.
  
• Experience managing social media channels and working with paid media agencies across platforms such as Meta, Google, or TikTok.
  

• Strong strategic communications, media relations, and content development capabilities.
  
• Established working relationships with media contacts, preferably within the banking and financial services sectors.
  
• Ability to develop campaign briefs, evaluate media plans, interpret performance reports, and measure communications effectiveness.
  
• Excellent writing, editing, project management, and analytical skills.
  
• Good command of written and reading English is an advantage.
  

• Strong leadership, team management, and cross-functional coordination skills.
  
• Detail-oriented, highly responsible, and committed to delivering accurate, high-quality work.
  
• Proactive, adaptable, and capable of managing multiple priorities under pressure.
  
• Professional discretion and a strong sense of confidentiality when handling sensitive client information.
  

Benefits

• Competitive compensation package based on qualifications and experience.
  
• Performance-based bonuses and statutory social insurance, health insurance, and unemployment insurance.
  
• Opportunities to work on integrated communications campaigns for leading clients in the banking and financial services sectors.
  
• A collaborative agency environment with opportunities to develop strategic communications expertise, strengthen client management capabilities, and advance professionally.
  
• Clear career development and advancement opportunities.