PR & Marketing Executive / Senior Executive (F&B)

PR & Marketing Executive / Senior Executive (F&B) (Ref: 37927)
Location: Central

【 Responsibilities 】

1. Marketing Strategy & Campaign Management

• Plan, coordinate, and execute marketing campaigns, promotions, and branding initiatives.
• Support the development of marketing ideas to increase brand awareness, customer engagement, and store traffic.
• Monitor market trends, competitor activities, and consumer preferences to identify marketing opportunities.
• Track campaign performance and provide recommendations to improve effectiveness.

2. Digital Marketing & Social Media

• Manage the brand's website, mobile application, search engine optimisation (SEO) and other digital marketing activities.
• Monitor, analyse and report on digital marketing performance, campaign results, redemption rates and other relevant metrics.
• Manage social media platforms and actively engage with online audiences to build brand awareness and community engagement.
• Support CRM initiatives and analyse customer and campaign data to improve marketing effectiveness.

3. Creative Content & Production

• Design and develop point-of-sale materials (POSM), social media content and other marketing collateral.
• Coordinate photoshoots and video shoots, including planning, scheduling and production arrangements.
• Write, edit and proofread marketing content to ensure accuracy, consistency and alignment with brand guidelines.

4. Public Relations, Events & Partnerships

• Liaise with shopping malls, media representatives, external partners and vendors on promotions, advertising opportunities and editorial features.
• Coordinate with internal stakeholders and external parties to support events, marketing campaigns and promotional activities.
• Assist in influencer analysis, media monitoring and evaluation of campaign performance.

5. Administrative & Other Duties

• Provide administrative and operational support for marketing activities, including meeting coordination, claims submissions, and POSM logistics.
• Undertake other marketing initiatives and ad hoc duties as assigned.

【 What You Will Receive 】

• AWS
• Variable Bonus (Based on company and individual performance)
• Annual Leave: 14 days (Up to 18 days)
• Medical Leave: 14 days
• AIA Insurance/Medical Card (excluding dental and maternity coverage)

【 Requirement & Preferences 】

• Degree in Marketing, Mass Communications, or similar
• 3 years in digital marketing, social media platforms (Instagram, Facebook, TikTok), SEO, CRM, PR & brand communications, and campaign performance tracking, ideally within FMCG, B2C, or a fast-paced environment
• Familiar with Microsoft Office, Adobe Creative Suite, and Canva.
• Good written and verbal communication skills, with strong copywriting and proofreading abilities.
• Strong analytical skills, with the ability to interpret media monitoring, influencer and campaign performance data.
• Excellent interpersonal skills and the ability to communicate in both English and Mandarin to liaise with English and Mandarin stakeholders

(Advantageous)

• Basic photo and video editing skills are preferred.
• Prior experience in the F&B, hospitality, retail, or service industries

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We regret that only shortlisted candidates will be notified.

Registration No.: R1874034 (Niltasha Binte Ibrahim)
Recruitment Licence: 12C5051