PR & Social Media Assistant

As a PR & Social Media Assistant, you will play a key role in bringing the DOUGLAS brand, our beauty universe and our product portfolio to life across social media. You will be responsible for creating relevant and engaging content, managing our social media presence and building meaningful relationships with our community.

Working at the intersection of content creation, social media, communication and digital culture, you will help strengthen DOUGLAS’ social presence while ensuring a consistent, inspiring and engaging brand experience across all platforms.

Your Impact

• Develop, create and adapt engaging social media content based on the marketing calendar, campaign priorities, product launches, trends and brand events.
• Create and adapt photo, video and social-first content for platforms such as Instagram and TikTok, ensuring content is relevant to each platform and audience.
• Own and manage the social media content calendar, ensuring timely planning, coordination and execution with internal stakeholders and external agencies.
• Schedule, publish and optimise content across all owned social media channels, ensuring consistency with brand guidelines, tone of voice and campaign objectives.
• Manage the community across all social media platforms, responding to comments and messages, fostering engagement and ensuring a consistent and positive brand experience.
• Monitor, analyse and report on social media performance, providing recommendations to improve reach, engagement, community growth and overall campaign results.
• Monitor social media trends, platform updates and competitor activities to identify opportunities for content creation, audience engagement and brand growth.
• Cover DOUGLAS and brand events, PR activations and influencer activities by creating engaging photo and video content for social media channels, ensuring timely content delivery and alignment with the communication strategy.
• Collaborate closely with internal teams, brands, external agencies, influencers and content creators to coordinate social media initiatives and ensure high-quality execution.
• Support the Communication Specialist with day-to-day PR, influencer and communication activities as required.
• Stay up to date with emerging social media formats, trends and platform developments, proactively bringing new ideas and opportunities to the team.
• Contribute to the continuous development of DOUGLAS’ social media strategy, using insights, trends and performance data to improve content and audience engagement.

What You Bring

• Degree in Communication, Journalism, Marketing, Advertising or a related field.
• 1–2 years of experience in social media, content creation or community management, ideally within the retail, beauty, fashion or lifestyle industry.
• Excellent writing, editing and copywriting skills, with a strong understanding of tone of voice and brand communication.
• Strong content creation skills, including confidence in front of the camera and the ability to create engaging photo and video content for Instagram, TikTok and other social media platforms.
• Experience managing social media platforms, editorial calendars and content scheduling tools.
• Familiarity with social media analytics, reporting and social listening tools, with the ability to translate data into actionable recommendations.
• Strong understanding of Instagram, TikTok and emerging social media trends, formats and best practices.
• Passion for beauty, fashion, social media and digital culture.
• Creative, proactive, highly organised and detail-oriented, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with different stakeholders and external partners.
• Fluent in Spanish and English.

Why Join DOUGLAS?

At DOUGLAS, you will have the opportunity to work in a fast-paced, international and highly collaborative beauty environment, where brands, creativity, communication and digital innovation come together.

You will have a direct impact on how DOUGLAS connects with its customers and beauty community every day, while developing your expertise across Social Media, Content Creation, Community Management, Influencer Marketing, PR and Brand Communication.

You will work closely with a wide range of teams, brands, agencies, creators and partners, gaining broad exposure to the beauty and digital landscape and playing an active role in shaping our social media presence.

Ready to make an impact?

Join DOUGLAS and help us inspire, engage and connect with our beauty community every day.