Pre-Sale Manager

Key Responsibilities

Pre-Sale Planning & Execution

• Develop, execute, and manage comprehensive pre-sale plans for company-owned locations.
• Drive awareness and lead generation through strategic grassroots and digital marketing initiatives.
• Collaborate with local teams to effectively communicate the Crunch brand, value proposition, and competitive differentiators.
• Implement promotional campaigns and community outreach efforts that increase traffic and membership sales leading up to opening day.
• Ensure consistency of corporate messaging and brand standards throughout all pre-sale activities.
• Partner with the Marketing Director to execute digital marketing campaigns and local market activation strategies.
• Create and implement sales-driving initiatives that build awareness, generate leads, and support successful club openings.

Marketing & Lead Generation

• Develop a thorough understanding of local lead generation strategies and effectively communicate corporate objectives to club leadership teams.
• Establish and manage local grassroots marketing programs designed to drive daily lead generation.
• Create and manage local social media content and engagement strategies throughout the pre-sale period.
• Support public relations, events, and partnership initiatives through strategic social media promotion and community engagement.
• Monitor online reviews and reputation management platforms, partnering with Member Services teams to maintain a positive brand presence.

Event Management

• Execute event strategies and tactical marketing plans from concept through completion.
• Manage all event logistics, vendor coordination, onsite execution, and post-event analysis.
• Evaluate event performance and identify opportunities for optimization and increased effectiveness.

Performance Analysis & Reporting

• Manage project budgets and ensure initiatives are completed on time and within budget.
• Track key performance indicators (KPIs), analyze campaign effectiveness, and prepare regular performance reports.
• Establish benchmarks and measurement tools to evaluate the success of pre-sale initiatives.
• Identify underperforming campaigns and implement corrective strategies to improve results.
• Forecast program outcomes and compile reporting metrics for leadership review.
• Demonstrate strong financial acumen through effective budget management, cost control, and return-on-investment analysis.

Training & Operational Support

• Train and support new staff on ABC and VFP systems, membership sales processes, and operational best practices.
• Provide ongoing guidance, best practices, and brand compliance support to franchise and company-owned locations.
• Serve as a resource for local membership teams during and after the club opening process.
• Ensure operational consistency and adherence to company standards across all pre-sale activities.
• Lead onboarding and ongoing training initiatives to support membership team development and performance.

Responsibilities Outside of Pre-Sale Periods

• Develop and maintain effective grassroots marketing programs for established company-owned and franchised clubs.
• Continue supporting local management teams with lead generation strategies and marketing initiatives.
• Coordinate with Senior Leadership Team (SLT) members to establish expectations and accountability for lead production in mature clubs.
• Execute local events, community partnerships, and marketing campaigns to drive ongoing membership growth.
• Analyze performance data and recommend strategies to improve lead generation, member acquisition, and brand awareness across existing locations.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field required.
• Minimum of five (5) years of experience in consumer marketing, advertising, retail, hospitality, or a related industry.
• Experience developing and executing local marketing campaigns, lead generation initiatives, and promotional strategies.
• Experience training local membership teams on the use of ABC and VFP systems.
• Sales experience is strongly preferred.
• Experience in the health, fitness, hospitality, or service industry is a plus.

Knowledge, Skills & Abilities

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong financial acumen with the ability to manage budgets, forecast performance, and control costs effectively.
• Exceptional interpersonal, communication, and leadership skills with the ability to build relationships and influence stakeholders at all levels of the organization.
• Ability to analyze data, interpret performance metrics, and make strategic recommendations.
• Proficiency in social media management, digital marketing, community outreach, and reputation management.
• Intermediate proficiency in Microsoft Office Suite, with a strong emphasis on Microsoft Excel.
• Ability to work independently while collaborating effectively across multiple departments.
• Personal passion for health and fitness is highly desirable.
• Willingness and ability to travel as business needs require.

Employment Eligibility

All applicants must possess a high school diploma or equivalent (e.g., GED). This requirement ensures employees have the foundational education necessary to perform the essential functions of the position effectively.

To be eligible for employment with Fitness Ventures LLC, applicants must be at least 18 years of age. This requirement ensures compliance with applicable laws and supports a safe and productive work environment.

All applicants must be legally authorized to work in the United States in accordance with applicable federal and state laws and must maintain eligibility throughout their employment. Employees are required to notify Fitness Ventures LLC immediately of any change in employment eligibility status and must provide all documentation necessary to satisfy employment verification and E-Verify requirements.

Equal Employment Opportunity

Fitness Ventures LLC is committed to fostering an inclusive, diverse, and respectful workplace. Fitness Ventures LLC is an Equal Opportunity Employer and provides equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.