Preowned Sales Director
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Description
Key responsibilities:
Lead and grow the company's pre-owned (used cars) business end-to-end, including sourcing, pricing, inventory, and sales performance across all brands and locations. Own the P&L for used cars, build a scalable and profitable operation, and develop a high-performing sales leadership team.
- Set the strategic direction and P&L targets for the pre-owned vehicle business across all brands and locations.
- Develop sourcing, pricing, and appraisal strategies to optimize inventory turnover, margin, and aging.
- Build and lead a multi-site pre-owned sales organization, including sales managers, appraisers, and sales representatives.
- Own volume, revenue, and profitability targets for used cars, and report performance and forecasts to senior leadership.
- Define inventory acquisition channels (trade-ins, auctions, direct buy) and set reconditioning and quality standards.
- Partner with finance on inventory valuation, aging provisions, and floor-plan/working-capital management for used stock.
- Collaborate with marketing and digital on pricing strategy, online listings, and demand generation for pre-owned vehicles.
- Establish and monitor KPIs (days-to-sale, gross margin per unit, inventory turn, customer satisfaction) across all sites.
- Ensure compliance with vehicle inspection, warranty, and regulatory standards across pre-owned operations.
- Coach and develop sales teams, driving a high-performance, customer-centric culture.
- Identify growth opportunities, including new sourcing partnerships, digital sales channels, and expansion into new locations.
Requirements:
- Bachelor's degree in business administration, marketing, or related field; MBA is a plus.
- 15+ years of progressive experience in automotive sales, with significant exposure to pre-owned/used car operations.
- Proven track record leading multi-site sales teams and owning P&L responsibility.
- Strong commercial acumen in inventory management, pricing strategy, and margin optimization.
- Excellent leadership, negotiation, and stakeholder management skills.
- Data-driven decision-making with strong command of sales KPIs and reporting.
- Excellent written and verbal communication skills.