Principal, Change Management, Amazon Ads
Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We constantly seek ways to reinvent and improve our Ads-wide Go To Market strategy to better serve our customers, and this triggers significant organizational change. We are seeking an experienced change management expert to drive the change across the Amazon Ads organization. In this highly visible role, you will develop the change management strategy to build awareness and knowledge about the change among product, marketing, sales and other cross-functional teams and the desire to adopt the change. You will apply industry best practices in change management, authoring documents to outline your strategy and drive leadership alignment on the same. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.
Key job responsibilities
* Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
* Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
* Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
* Continually refine the change management process to improve efficacy.
* Define KPIs for what success looks like and measure the same.
* Author documents for VP-level leadership audience to drive alignment on strategy and provide periodic performance updates.