Principal Designer, Growth (Remote)
Posted Updated 4
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Summary
Principal Designer leading growth design at Forbes Advisor: architecting end-to-end paid acquisition funnels (advertorials, pre-landers, quizzes, calculators) tailored to audience personas, running CRO experiments, and mentoring designers. Core tools are Figma plus a prototyping tool (ideally Cursor), with AI used as a production accelerator.
We are hiring a Principal Designer to lead growth design at Forbes Advisor. You will architect end-to-end paid acquisition funnels across our verticals, pairing advertorials and pre-landers with interactive quizzes, calculators, and conversion flows tailored to specific audience personas. Ad creative sits with a separate team. Your scope starts at the click and ends at the conversion. You will report into the Head of Design and partner closely with Paid Media, Growth, Editorial, and Engineering…
