Principal, eCommerce site merchandising
Summary
Leads Coupang’s eCommerce merchandising strategy, plans and executes marketing campaigns, and optimizes customer experience to drive sales and key metrics like GMV and conversion.
職務摘要（Job Description Summary）
主導公司整體行銷策略制定，透過分析行銷活動成效，提出改善方案與優化方向，以支持 Coupang 中長期商業策略及業績目標的達成
主要工作內容（What You Will Do）
1. 以顧客體驗為核心
每天以提升 Customer Experience 為出發點。
• 先定義顧客需求
• 再反推解決方案
• 運用內外部數據了解顧客及市場
建立能讓顧客驚豔（WOW）的體驗。
2. 行銷活動與促銷規劃
與內外部團隊合作：
• 發想行銷活動
• 制定促銷計畫
• 執行站內 Campaign
依據 Merchandising Calendar：
• 規劃活動
• 追蹤成效
• 透過數據分析持續優化客戶體驗
3. 負責核心營運指標
• 設定並管理關鍵 KPI：
• 業績指標（Top Line）
• Orders（訂單數）
• GMV（Gross Merchandise Value，商品交易總額）
顧客行為指標
• Inflow（流量導入）
• Conversion（轉換率）
• Retention（留存率）
• 其他相關指標
制定並執行策略以達成目標。
4. 跨部門流程優化
建立及優化工作流程：
• Business Team
• Marketing Team
• Category Team
• Design Team
• Product Team
提升協作效率及執行速度。
As published by greenhouse · 1 question
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter
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- 1. (Optional) Recordings of the interview process and transcriptions of interview audio may be collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records, viii) to assess suitability for internal transfer/conversion opportunities, which may involve sharing your personal data with affiliated entities within the Coupang group. Collected personal information is retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. For details on how your personal data is handled, please refer to the Privacy Notice (https://coupa.ng/ckJm4X).