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Principal, eCommerce site merchandising

Open 40d posting dated 3 weeks ago

Summary

Leads Coupang’s eCommerce merchandising strategy, plans promotions, and optimizes customer experience using data to drive GMV, orders, and conversion.

職務摘要(Job Description Summary)
主導公司整體行銷策略制定,透過分析行銷活動成效,提出改善方案與優化方向,以支持 Coupang 中長期商業策略及業績目標的達成

主要工作內容(What You Will Do)
1. 以顧客體驗為核心
每天以提升 Customer Experience 為出發點。

• 先定義顧客需求
• 再反推解決方案
• 運用內外部數據了解顧客及市場

建立能讓顧客驚豔(WOW)的體驗。

2. 行銷活動與促銷規劃
與內外部團隊合作:

• 發想行銷活動
• 制定促銷計畫
• 執行站內 Campaign

依據 Merchandising Calendar:

• 規劃活動
• 追蹤成效
• 透過數據分析持續優化客戶體驗


3. 負責核心營運指標
• 設定並管理關鍵 KPI:
• 業績指標(Top Line)
• Orders(訂單數)
• GMV(Gross Merchandise Value,商品交易總額)

顧客行為指標
• Inflow(流量導入)
• Conversion(轉換率)
• Retention(留存率)
• 其他相關指標

制定並執行策略以達成目標。

4. 跨部門流程優化
建立及優化工作流程:
• Business Team
• Marketing Team
• Category Team
• Design Team
• Product Team

提升協作效率及執行速度。

What this application asks

greenhouse

First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location

  • LinkedIn Profile optional
  • Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
  • 1. What is your nationality? choose one
  • 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/). choose one
  • 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied. choose one
  • 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. choose one
  • 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent. choose one
  • 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues. choose one
  • 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
  • - Name of Relative(s) / 親屬姓名: optional
  • - Relationship / 關係: optional
  • - Working Org / Team / 任職組織/團隊: optional
  • You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [candidatedataremove@coupang.com]. choose one
  • Document Policy choose one

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