Principal Frontend Engineer - Storefront
Summary
Principal-level individual contributor shaping frontend architecture for a greenfield Next.js e-commerce storefront at Australia's leading online furniture retailer. Day to day: technical leadership across squads, performance-focused Next.js work (SSR/SSG/ISR), mentoring engineers, and pioneering AI/agentic development workflows using tools like Cursor and Claude Code.
- Technical Leadership & Ownership: Act as the primary escalation point for complex frontend challenges and take ownership of the frontend architecture, patterns, and long-term technical health.
- Architecture & Performance: Co-own the storefront roadmap, balancing rapid iteration for e-commerce experimentation with Next.js platform performance (SSR, SSG, ISR, App Router, Core Web Vitals).
- AI & Agentic Innovation: Drive adoption of agentic and AI-assisted development tools (e.g., Cursor, Claude Code) responsibly across engineering workflows.
- Quality & Standards: Establish and enforce best practice CI/CD pipelines (GitLab), testing disciplines (unit, integration, E2E), linting, and WCAG accessibility standards.
- Mentorship & Collaboration: Mentor senior and mid-level engineers to raise the bar on code quality, while clearly communicating architectural trade-offs to both technical and commercial stakeholders.
- Deep React/Next.js Expertise: Proven experience architecting and building complex Next.js/React applications at scale in high-traffic e-commerce environments.
- Advanced Tech Stack Skills: Expert-level TypeScript/JavaScript (Server Components, advanced React patterns), Tailwind CSS, and experience integrating headless CMS/microservice APIs.
- Performance & Observability Focus: Strong command of web performance optimisation and experience using monitoring tools like DataDog or Sentry to diagnose issues at scale.
- AI-Assisted Workflows: Hands-on experience with agentic development tools and a clear vision for integrating AI into modern engineering workflows.
- Commercial & Data-Driven Mindset: Understanding of how client-facing technical decisions impact conversion, site speed, and overall customer experience.
- Drive high-impact architectural decisions on a greenfield e-commerce platform using modern Next.js stack and server components.
- Pioneer AI-native development practices in a top-tier Australian e-commerce engineering org.
- Embracing Culture: Be part of an inclusive, warm, and high-energy culture where our values drive how we work.
- Exclusive Discounts: Enjoy generous employee discounts across our entire furniture and homewares range.
- Hybrid Work: Flexible working arrangements balancing work-from-home with time at our St Peters HQ.
- Lunch On Us: Catered lunches three days a week and subsidised coffee with our in-house barista.
- Celebrate You: Enjoy paid leave on your birthday!
- Family-Friendly: Access to paid parental leave to support you through significant life events.
- Mindful Moments: Daily mindfulness practices in our dedicated wellness room.
- Social & Community: Celebrate with regular events organised by our Ministry of Fun, or give back through volunteer leave with our charity partners.