Principal Product Designer
NewBe an early applicantIntuit’s Business Platform powers millions of small and mid-sized businesses, connecting accounting, payments, payroll, capital, and third-party apps into a unified ecosystem. As the platform evolves, the opportunity - and responsibility - is to create experiences that feel cohesive, intelligent, and trustworthy across the entire system.
We are seeking a Principal Product Designer to shape the future of the Intuit Accounting Platform in QuickBooks, and influencing Intuit Accountant Suite, and Intuit Enterprise Suite. This is a high-craft, systems-oriented role focused on defining end-to-end platform experiences that are clear, scalable, and deeply useful. You will partner across business units to ensure the ecosystem works as one - reducing friction, strengthening trust, and elevating the quality bar across every touchpoint.
This is not a feature-level role. It is about defining how the system behaves, how experiences connect, and what “great” looks like at platform scale.
Responsibilities
Platform & Systems Design Leadership
Define and drive a multi-year design vision for shared platform experiences across the ecosystem
Connect the dots across surfaces, workflows, and business units to create cohesive, end-to-end experiences
Model and champion a platform mindset - balancing local optimization with systemic integrity
Raise the bar for clarity, interaction quality, and craft across high-impact experiences
Partner with Design, Product, and Engineering leadership to shape long-term UX strategy aligned to business goals
High-Craft Design Execution
Lead the design of complex, cross-functional initiatives from concept through delivery
Translate ambiguous platform challenges into structured design approaches and tangible solutions
Produce prototypes and artifacts that communicate systems thinking, interaction depth, and experience quality
Thoughtfully evolve and extend design systems - knowing when to leverage standards and when to push them forward
Explore emerging interaction patterns and technologies (including AI) in ways that meaningfully improve outcomes - not just novelty
Ecosystem Thinking
Design across journeys, not screens - ensuring continuity across onboarding, setup, daily workflows, and growth moments
Identify and resolve experience fragmentation and design debt across organizational boundaries
Drive alignment across teams working on interconnected parts of the platform
Balance innovation with consistency to strengthen customer trust and reduce cognitive load
Storytelling & Influence
Articulate complex systems concepts through compelling narratives, frameworks, and visual storytelling
Facilitate workshops, critiques, and alignment sessions to drive shared understanding across senior stakeholders
Influence decisions at the Director and VP level through clarity of thought and strength of craft
Make the invisible visible - surfacing tradeoffs, experience risks, and long-term implications of design choices
Craft Leadership & Mentorship
Set the standard for interaction design, systems thinking, and execution quality
Mentor senior and staff designers, elevating platform thinking and craft rigor
Strengthen design culture through critiques, rituals, and principled decision-making
Contribute to hiring and shaping the next generation of design talent
Qualifications
10+ years of experience designing complex, large-scale product experiences
Demonstrated success shaping platform-level or ecosystem-level design strategy
Deep expertise in systems thinking, interaction design, and design systems
Exceptional craft across flows, structure, and visual execution
Proven ability to navigate ambiguity and define clarity at scale
Strong portfolio demonstrating end-to-end thinking - not just feature design
Ability to synthesize qualitative insights and quantitative data into actionable design directionExperience influencing cross-functional leaders and aligning multiple teams around a shared vision
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:Mountain View $239,000 - $323,000

