Principal Product Manager, Growth
Summary
Own the end-to-end credit conversion experience, from application to funding, using experimentation and analytics to optimize conversion and customer outcomes.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Product Manager, Growth based in United States.
This is a high-impact product leadership role focused on transforming the end-to-end consumer credit conversion experience.
You will own the journey from application start through offer acceptance and funding, identifying the highest-leverage opportunities for growth.
The role combines product strategy, experimentation, quantitative analysis, customer research, and strong consumer product intuition.
You’ll tackle complex problems involving trust, uncertainty, personalization, and product-market fit across a multi-product credit ecosystem.
Working across engineering, design, analytics, machine learning, marketing, compliance, and executive leadership, you’ll influence outcomes without direct authority.
You’ll have significant freedom to challenge existing approaches and rethink how consumers discover, evaluate, and access credit products.
This is an opportunity to shape a high-scale digital experience while driving measurable improvements in conversion, revenue, and customer outcomes.
Accountabilities:
- Own and evolve the strategy for the end-to-end consumer conversion experience, from application initiation through offer acceptance, funding, and subsequent engagement.
- Identify and solve the most significant points of friction across the conversion funnel, using a customer-first approach to improve clarity, confidence, and completion.
- Optimize the broader credit portfolio by helping consumers discover and select products that best fit their needs while supporting sustainable business growth.
- Establish success metrics for the product area and prioritize opportunities based on expected ROI, customer value, and business impact.
- Use quantitative analysis, behavioral segmentation, experimentation, and customer insights to turn complex data into clear product decisions.
- Develop and test hypotheses through A/B testing and other experimentation approaches, applying strong judgment about when experimentation is the appropriate decision-making tool.
- Partner with research, consumer insights, and product marketing teams to build a deep understanding of customer needs and create intuitive, human-centered experiences.
- Lead complex cross-functional initiatives and create alignment across engineering, design, analytics, ML, marketing, compliance, and executive stakeholders.
- Translate ambiguous strategic questions into clear product priorities, roadmaps, decisions, and detailed product requirements.
- Use generative AI tools to synthesize qualitative feedback, conduct exploratory analysis, prototype concepts, and accelerate product discovery and decision-making.
- 8+ years of product management experience, including significant ownership of high-scale B2C mobile and desktop consumer experiences with demonstrated business impact.
- Proven success improving complex conversion funnels through a combination of product strategy, experimentation, analytics, and customer insight, with measurable results such as increased conversion or revenue.
- Exceptional quantitative judgment and the ability to analyze funnel performance, segment user behavior, size opportunities, interpret experiments, and identify potential downstream effects.
- Strong experimentation expertise, including hypothesis development, experiment design, A/B testing, funnel analysis, and determining when experimentation is or is not the right approach.
- Strong consumer product intuition, particularly for products involving trust, uncertainty, significant financial decisions, or meaningful customer trade-offs.
- Ability to move effectively between high-level strategic questions and detailed product decisions, translating broad customer problems into specific experiences and solutions.
- Demonstrated ability to lead complex cross-functional initiatives and influence senior stakeholders without relying on formal organizational authority.
- Excellent written and verbal communication skills, with the ability to turn ambiguity into clear priorities, decisions, and execution plans.
- Experience in fintech, lending, financial services, marketplaces, insurance, or another regulated and high-consideration industry is preferred.
- Familiarity with personalization, recommendation systems, matching, pricing, or machine-learning-powered consumer experiences is a plus.
- Experience with identity verification, bank linking, income verification, Plaid, or comparable financial-data infrastructure is advantageous.
- Experience building or scaling multi-product ecosystems or B2C marketplaces is highly valued.
- Competitive compensation: US base salary range of $187,900–$260,000 USD, with actual compensation varying by geographic location, skills, experience, and education.
- Additional rewards: Target bonuses and annual equity grants that vest quarterly.
- Retirement benefits: 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.
- Health coverage: Comprehensive medical, dental, vision, and wellness benefits, with supplemental health coverage available in Canada.
- Employee Stock Purchase Plan: Discounted stock purchase opportunities for eligible US employees.
- Income protection: Life insurance and disability coverage.
- Flexible time off: Paid time off, sick leave, and company holidays in accordance with applicable requirements.
- Family support: Paid parental and family leave, along with fertility, parenthood, and caregiving benefits.
- Wellbeing: Employee Assistance Program, mental health resources, wellness allowance, and financial wellbeing support.
- Productivity support: Annual productivity allowance to help employees access the tools and resources they need to work effectively.
- Digital-first flexibility: Remote work options across the United States, with regular team onsites typically held once or twice per quarter.
- Community and connection: Team events, company-wide gatherings, employee resource groups, and opportunities to collaborate in person.
- Office perks: Catered lunches and stocked kitchens at company offices.
- Note: Candidates based in Quebec cannot currently be hired for roles covered by this posting.
Requirements:
Benefits:
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