Principal, Product Manager-Tech , eShop
Summary
Lead AI-driven content strategy for Amazon’s premium shopping experience, ensuring high-quality, fresh, and visually rich product pages and brand stores at scale.
The Premium Shopping Experience team is on a mission to firmly establish Amazon as the premier destination for shopping high-quality premium products. Shopping for premium products is more than a transactional purchase — it's an emotional investment in a shopping journey where the customer is treated to a personalized, curated experience that is visually appealing and immersive.
We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream — responsible for ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content at scale. This role is critical to delivering content-dependent features across the premium brand portfolio and increasing coverage with generative AI-assisted content.
Key job responsibilities
Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.
Define and scale the generative AI content pipeline, working with content production teams to generate elevated media — including product imagery, multi-product lifestyle content, and short-form motion assets — across the premium catalog.
Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.
Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.
Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.
Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.
Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.
Measure and report on content health — define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.
We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream — responsible for ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content at scale. This role is critical to delivering content-dependent features across the premium brand portfolio and increasing coverage with generative AI-assisted content.
Key job responsibilities
Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.
Define and scale the generative AI content pipeline, working with content production teams to generate elevated media — including product imagery, multi-product lifestyle content, and short-form motion assets — across the premium catalog.
Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.
Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.
Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.
Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.
Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.
Measure and report on content health — define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.