Product Analyst Customer Data Orchestration

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

We are seeking a diligent, consumer-focused Product Analyst to support the development and growth of Bath & Body Works’ MarTech Services Platform. This role will work closely with cross-functional teams—including marketing, technology, and analytics—to enhance digital marketing capabilities and deliver seamless, data-driven customer experiences.
The Product Analyst will be responsible for supporting all phases of the product lifecycle, from ideation to delivery, ensuring business and technical requirements are met. Key responsibilities include defining product scope, gathering and analyzing data, ensuring quality assurance, and maintaining compliance with established standards.

Responsibilities

• Handle product lifecycle for assigned products with the direction of the Product Owner and partner with product Owner to determine key product features that achieve business objectives as well as act as proxy for Product Owner when they are unavailable
• Gather and write user stories and acceptance criteria based on partner needs, translating customer data, analytics, and marketing use cases into scalable product requirements
• Maintain industry knowledge and insight to advise product roadmap
• Identify dependencies and impacts to other areas of the product when working through requirements
• Coordinate and perform UAT with attention for customer experience
• Create materials and train internal customers on new features
• Lead third-party solutions to build and enhance product capabilities
• Complete A/B tests, analyze findings, and partner with the analytics teams to measure performance and advise product decisions
• Support data validation and lower-environment data setup activities in partnership with Development and Data teams
• Serve as point of contact for the Development Team when requirement questions arise
• Analyze support issues, data quality concerns, and platform performance trends to identify improvement opportunities
• Ensure platform stability and operational integrity via participation in team-based on-call rotations and defect triage