Product (Assistant) Manager (產品副理/經理)

We are global leading beverages companies that provide a broad and in-depth platform for talent development. As long as you’ve ambition, and are willing to take on the challenge, there’s lots of space and many opportunities for personal and career growth.

To be a partner of one of the best-loved brands ever, you need to constantly strive for “better. And with that drive comes the knowledge you’re part of something bigger than yourself.

【 key responsibility】:

• Conduct research to define targeted consumer segments and determine the key values that drive buying behavior for each segment.
• Develop brand/product positioning, associated marketing themes, and media channels that align with target consumer demographics.
• Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
• Formulate product innovation pipeline by seeking synergy within global coffee product pool.
• Oversee the development and distribution of marketing materials.
• Ensure consumer experience is in line with brand image and strategy.
• Monitor the effectiveness of marketing campaigns & tactics.
• Has accountability for ongoing activities, may lead processes or project steps within a broader project.
• As an individual contributor, acts as an established and productive professional working independently with limited supervision.
• Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

Working Location: major in Taoyuan head office