Product Business Development

Job Overview

The Product Business Development plays a critical role in driving sustainable business growth and enhancing market competitiveness through product strategy, market intelligence, and customer-focused innovation. This position serves as the key link between customers, sales, engineering, operations, and product management, ensuring that product portfolios align with market requirements, business objectives, and emerging industry trends.
The role is responsible for identifying growth opportunities, leading product business initiatives, supporting New Product Development (NPD) programs, and providing technical and commercial expertise to maximize product performance and market penetration. The Product Business Development drives data-driven decision-making through market analysis, competitive intelligence, customer insights, and performance monitoring while supporting strategic business development initiatives across targeted markets.

Job Requirements

1. Market Intelligence & Product Analysis
• Conduct comprehensive market research to identify industry trends, emerging technologies, customer requirements, and growth opportunities.
• Monitor competitor activities, product launches, pricing strategies, and market positioning.
• Identify & drive opportunities that can allow further VD enhancement whether through New opportunities, Competitive Replacement or innovative initiates.
• Analyze market share, customer feedback, and sales performance data to identify product strengths, weaknesses, opportunities, and threats.
• Develop market segmentation and customer profiling analyses to support targeted growth strategies.
2. Business Development & Commercial Growth
• Collaborate closely with Account Managers, Business Development teams, to identify and secure new business opportunities.
• Develop and execute Competition Replacement (CR) programs and conversion strategies to capture competitor-installed bases.
• Support customer acquisition and retention initiatives through product value proposition development.
• Participate in strategic customer meetings, technical presentations, and commercial negotiations when required.
• Support pricing strategy development through market benchmarking and profitability analysis.
3. Product Strategy & Portfolio Management
• Support the development and execution of product roadmaps aligned with business objectives and market demands.
• Evaluate product portfolio performance and recommend actions to improve profitability and market positioning.
• Assist in product lifecycle management activities, including product launches, upgrades, rationalization, and end-of-life management.
• Develop business cases and value propositions for new products and market expansion opportunities.
• Monitor product profitability and recommend corrective actions where necessary.
4. New Product Development (NPD)
• Collaborate with Sales, Engineering, R&D, Operations, and Manufacturing teams to identify and prioritize NPD opportunities.
• Define product requirements based on customer needs, market trends, and competitive analysis.
• Participate in feasibility studies, risk assessments, and business case evaluations for new product initiatives.
• Coordinate voice-of-customer activities to validate new product concepts and requirements.
• Support pilot projects, field trials, and product launch activities.
5. Customer & Technical Support
• Serve as the primary point of contact for product-related technical and commercial inquiries.
• Provide application engineering support and technical guidance to customers, sales teams, and field engineers.
• Conduct site visits, customer assessments, and product evaluations to understand operational challenges and identify business opportunities.
• Gather customer feedback and convert insights into actionable product improvements.
• Deliver product demonstrations and technical presentations to internal and external stakeholders.
6. Reporting, Analytics & KPI Management
• Establish, monitor, and analyze KPIs related to product performance, market share, revenue growth, conversion rates, customer adoption, and NPD success.
• Develop dashboards and reporting tools to support management decision-making.
• Prepare regular business reviews covering market trends, competitive activity, pipeline opportunities, and portfolio performance.
• Track forecast accuracy, sales performance, and profitability metrics.
• Provide recommendations based on data analysis to support continuous business improvement.

What your background should look like

• Engineering Degree in industrial or related field.
• 5+ years of experience in Product Management, Project Management, Market Development, Business Development, Engineering, or a related technical-commercial role.
• Experience working in industrial, manufacturing, engineering, or technical product environments is preferred.
• Proven experience supporting NPD projects and customer-facing activities.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving capabilities.
• Commercial acumen with a customer-focused mindset.
• Strong organizational and project management skills.
• Team Spirit, Growth mindset, solution oriented

Competencies