Product Content Manager - Vichy & CeraVe, NA

About the Role

The North Asia LDB DMI Hub operates at the strategic intersection between Global Brand DNA and Local Market Relevance, driving the creative relevance and scientific authority for Vichy and CeraVe. This role serves as a dedicated creative content bridge between Global Activation Teams (France & US) and the China Local Teams.

Key Responsibilities

1. Global–Local Bridging & Institutional Content

• Serve as the China creative voice to global activation teams (France/US), infusing local consumer trends, dermatological concerns, and platform dynamics into upstream creative thinking.
• Partner with China local brand teams to draft sharp, insightful briefs for global teams, ensuring master institutional campaign assets (films, key visuals, proof-point demonstrations) meet China market requirements from the outset.
• Articulate and defend the necessity of China-relevant visual codes to global stakeholders while strictly respecting core brand identity.

2. Content Asset Adaptation & Expansion

• Take global master toolkits and lead the adaptation and expansion into digital, social, and e-commerce-ready visual assets for China (Tmall, RED, Douyin, etc.).

• Spearhead scientific and efficacy visual storytelling across key content pillars:

3. Production & Agency Steering

• Brief and steer both global and local creative agencies and production partners.
• Articulate precise, constructive creative feedback to refine assets from initial storyboards through to final rendering and delivery.
• Ensure all adapted assets adhere to brand visual standards, scientific rigor, local advertising guidelines, and agreed timelines/budgets.

Required Qualifications

• 6–8+ years of experience in creative content development, visual storytelling, or agency/brand creative production.
• Proven track record in developing both traditional visual assets and digital/social content, with strong hands-on experience in the China market.
• Strong familiarity with China’s digital and e-commerce platforms (Tmall, Douyin, RED) and their visual asset requirements.
• Demonstrated experience working with highly codified brands; background in skincare, hair/scalp care, beauty, or derma-cosmetics/pharma is a strong advantage.
• Experience directing agencies and production houses across shoots, CGI/3D animation, and post-production.
• Fluent in Mandarin and English (written and spoken) with excellent cross-cultural communication and briefing skills.

Competencies

• Creative eye & aesthetic standards — sharp visual judgment, attention to detail, and a refined sense of lighting, texture, and pacing.
• Scientific & efficacy visualization — ability to decode complex scientific concepts (modes of action, biological root causes, active ingredients) into intuitive, visually compelling proof points.
• Cross-cultural agility & influencing — comfortable collaborating across China, the US, and France; skilled at advocating for local market needs with clarity and diplomacy.
• Briefing & feedback precision — clear, actionable communication when directing creative partners and agencies.
• Ownership & delivery — organized, proactive, and able to manage multi-asset deliverables in a fast-moving environment.
• Operational excellence & OTIF delivery — rigorous project management with a proven track record of delivering multi-asset campaigns on time, in full (OTIF).
• Budget management — disciplined financial tracking, resource allocation, and agency cost control to maximize production ROI.