PRODUCT EXECUTIVE

ACQUIRED COMPETENCIES BASED ON JOB ROLE

Core Functional:

• Business Acumen: Understand NFP business environment and objectives. Interpret and apply internal policies and procedures – Intermediate.
• Communication: Communicate and deliver information in a business context both verbally and in writing in a clear, concise, and comprehensive manner – Intermediate.
• Data Analysis & Reporting: Monitor, collect and interpret a range of raw data from various sources, evaluate/analyze results and create reports to assist decision making process in various aspects of work at NAPCO – Intermediate.
• Language: Knowledge of, and the ability to use National and Foreign languages both spoken and written - Intermediate.
• Planning & Organizing: Organize and plan work/project activities to efficiently accomplish tasks and meet short & long term objectives – Intermediate.
• Technological Ability: Understand and effectively use standard equipment and office automation systems and software – Intermediate.

Technical Functional:

• B2B End User Behavior: Know Napco end-users’ purchase and consumption behavior in a business-to business (B2B) context ensuring that we are offering customers an entire solution – Intermediate.
• B2B Customer Behavior: Know Napco end-users’ and customers’ purchase and consumption behavior in a business-to-business-to-consumer (B2B2C) context and their expectations including stated and implied needs - Intermediate.
• Credit Management: Effectively manage credit activities and credit limits granted to customers in line with Napco Credit Policy – Intermediate.
• Market Intelligence: Understand, capture, and communicate industry trends, current market dynamics, competitor activities, environmental forces, and changes in customer needs and requirements in how they relate to Napco sales operations – Intermediate.
• Market Research: Conduct/manage/commission relevant quantitative and qualitative research to support marketing plans, assess and select reliable and valid external primary and secondary research methodology and data sources in order to provide management with accurate and up-todate information and outcome – Basic.
• Market Positioning Analytical Tools and Targeting: Design and perform analytical analysis (SWOT and GAP analysis), in order to define the segments on which Napco companies should focus, due to market size and growth trends, and to define their competitive advantage. Identify and use the right tools that helps the clear and best positioning of a product and/or the company in the consumer and/or customer’s perception. Perform price and product quality/benefit analysis to define the product positioning within the brand architecture and across the product category – Basic.
• Market Segmentation: Divide and subdivide a large market into clearly identifiable segments of customers and/or consumers, having similar demand characteristics, in order to support the design of a marketing mix matching the needs of those targeted segments – Basic.
• Merchandising: Apply different methods, practices, and operations used to promote and sustain Napco B2C commercial activities – Expert.
• Pricing Strategies and Policies: Set pricing strategies and policies enabling at securing Napco Companies business objectives mix: sales and market share growth; return on investment and targeted perceived brand value – Intermediate.
• Product Development: Know product development methodology and life cycle, consumer research and proforma P&L. and to estimate EMV (estimated market value) and perform a competitive evaluation to define product positioning. Evaluate the product at different product development phases from basis for interest, to basis for commercialization – Advanced.
• Product Knowledge and Positioning: Know all information, including positioning, pertaining to the sales product in question, and to explain all features and answer any inquiry related to our products and those of the competition, in order to reinforce the image or identity in the minds of Napco target market – Intermediate.
• Sales Process: Prospect, forecast, maintain customer requirements (stated and implied needs), secure payment, reconcile accounts, recapture lost customers, prepare and close deals and contracts, balance collection and deliveries, handle customer complaints, and work on the Customer Relationship Management (CRM) system – Advance.
• Selling Techniques and Skills: Apply a wide range of sales, negotiation, persuasion, and presentation techniques and skills to influence prospective buyers into closing a purchase order. Keep longterm business association leveraging from interpersonal skills – Intermediate.
• Strategic Marketing Planning: Prepare, develop, communicate, implement, and manage the Brand Development Plan or the strategic marketing plan and product/brand portfolio derived from Napco overall business strategy and contributing to its formulation, in order to maximize revenues and profits and secure sustainable competitive advantage - Basic.
• Sustainability: Understand sustainability practices, environmental regulations, and packaging industry trends – Intermediate.
• Trade Finance: Know customs duties, country regulations, INCOTERMS, payment modalities and guarantees, insurances, and international shipping and trade agreements of relevance to Napco sales operations – Basic.