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Product Line Analyst

Summary

Analyzes sales, inventory, and market data to guide product planning and special initiatives for an outdoor gear company.

The Product Line Analyst supports Product Management and Category leadership by providing the data, analysis, reporting, and coordination needed to make informed product and line planning decisions and successfully execute special product programs.
The role is responsible for analyzing internal sales, inventory, margin, and product performance data, as well as relevant external market and customer data from sources such as Circana and key retail partners. The Product Line Analyst identifies trends, opportunities, and areas of underperformance and translates complex data into clear, actionable insights for the Product Management team.
A key focus of the role is supporting seasonal and long-range line planning. The Product Line Analyst will develop and maintain tools and reporting to evaluate style and SKU productivity, assortment efficiency, product lifecycle performance, regional and channel performance, and opportunities for line expansion, consolidation, or rationalization.
The Product Line Analyst will also serve as the Product Management point person for special projects including SMUs, Co-Labs, Partner Programs, and other non-standard product initiatives. The role will coordinate these projects cross-functionally from initial brief through delivery, ensuring that requirements, responsibilities, and timelines are clearly defined and tracked.

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