Product Management Sr. Specialist 產品管理資深專員 (PC & Monitor)

【Responsibilities】

1. Conduct comprehensive market and competitor analyses to identify opportunities and trends.
2. Gather and analyze customer insights through various research methods to inform strategic decisions.
3. Conduct new product introductions (NPI), including model selection, pricing strategies, marketing activities, and the development of marketing materials.
4. Channel strategy planning and effectively communicate with the sales team to ensure alignment.
5. Collaborate with the Sales and Marketing team to plan and execute promotional events.
6. Perform sales data analysis and management, including tracking revenue and gross profit metrics.
7. Communication and coordination with headquarters in Korea.

1. 產品市場分析、競品分析
2. 消費者洞察蒐集與應用
3. 產品上市規劃(NPI)，包含品項訂定、價格策略、促銷活動、行銷活動規劃或廣宣安排
4. 產品通路策略訂定以及與業務單位溝通
5. 與Sales/Marketing團隊進行溝通，並合作規劃行銷活動
6. 銷售數據分析與管理 ，包含營收、毛利等資料分析及追蹤
7. 與韓國總部之溝通