Product Manager (Basics)

 Involved in development of strategies, product line performance setting, and direction communication with Product Line Team
 Fully target sales revenues growth & achievement, product margin improvement on cost reduction driving, negative margin improvement, and design win and shorten response time to quote
 Keep abreast of the market situation (current conditions and future trends) and contribute in the recommendation of product line positioning to be ahead of the competition
 Provide regular updates to PLM on status of the product line business plans
 Provide sales support in terms of quotation, product documentation in website, implementation of sample strategy, sample box kits launch and press release
 Work closely with design / development/ production team on manufacturing capability, requirements, capacity, costing and quality of manufacturing services to ensure competitive new products are introduced timely to the market
 Drive Cable assembly business of Regional customers, OEMs/ODMs

• Product specification definition and presentation
• Product portfolio extensions
• NPI (track competition activities)
• Follow-up on design-in activity – contact sales, learn about applications, customers and support to win the design-in

 Promote to Sales and Broadline distributors

• Product finders and X-reference
• Success stories – work with selected branch offices to drive Longtail growth

 Play the role of Business Plan Owner for the Product Line through:

• Life cycle management/rationalization, PCNs
• Cost, pricing, and margin management
• Setting quality objectives
• Capacity planning management
• Involvement in Product Extension projects and PACE leadership
• Setting lead-time and delivery performance targets
• MOQs and Pack Factors
• Inventory and MPS strategy