Product Manager
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Summary
Product Manager USA at beMatrix defines and drives US product strategy, roadmap, and portfolio for its modular event-framing systems, translating US customer needs into business cases and requirements with global R&D. They own launch and lifecycle performance, and manage an Associate Product Manager.
Position Summary
The Product Manager USA is responsible for defining and driving the product strategy, portfolio development, and market-driven innovation agenda for beMatrix in the United States.
As a member of the beMatrix USA Management Team, the Product Manager USA is accountable for the development, performance, and strategic direction of the beMatrix products and services portfolio within the US market. The role ensures that customer needs, market developments, and business opportunities are systematically identified, validated, and translated into portfolio priorities, business cases, and product development requirements.
Serving as the primary link between the US organization and the global Product Management, Innovation, and R&D teams, the Product Manager USA ensures that the voice of the US customer is integrated early and consistently into product strategy, portfolio planning, and New Product Development activities.
The Product Manager USA leads the local Product Management function and directly manages the Associate Product Manager USA, who supports product development coordination, New Product Introduction, launch execution, stakeholder communication, and product performance follow-up.
Key Responsibilities
1. USA Product Strategy and Portfolio Management
- Define and execute the USA product and services strategy aligned with the global beMatrix strategy.
- Lead the USA product and services roadmap and portfolio priorities.
- Represent the voice of the US customer through structured market, customer and competitive insights.
- Translate market opportunities and customer needs into business cases, portfolio priorities and product requirements.
- Balance portfolio optimization, localization of global products and US-specific solutions.
- Monitor portfolio performance and drive lifecycle management and strategic improvement initiatives.
2. New Product Development & Innovation
- Lead the USA contribution to the beMatrix New Product Development process.
- Identify, prioritize and sponsor new product opportunities for the US market.
- Develop business cases and product requirements in cooperation with HQ Product Management and R&D.
- Represent the USA organization throughout ideation, development, validation and launch decisions.
- Participate in Innovation Boards, Product Boards and portfolio reviews.
3. Product Launch & Lifecycle Performance
- Ensure successful commercialization and adoption of new products within the US market.
- Define launch strategies in cooperation with Sales, Marketing, Training and Operations.
- Monitor product performance, adoption, margin and customer feedback.
- Drive post-launch improvements and lifecycle management actions.
- Provide market feedback and recommendations to HQ Product Management.
4. Leadership & Global Alignment
- Lead and develop the Associate Product Manager USA.
- Serve as the primary interface between beMatrix USA and the global Product Management, Innovation and R&D teams.
- Align USA market requirements with global roadmap priorities.
- Represent Product Management within the beMatrix USA Management Team.
- Promote clear ownership, collaboration and accountability across functions and regions.
Qualifications and Experience
- Bachelor’s degree in Business, Engineering, Product Management, Marketing or a related field. A Master’s degree is preferred.
- Recommended minimum of 7 years of relevant experience in product management, product development, portfolio management or a comparable strategic role.
- Knowledge of industry regulations and market trends is a plus.
- Demonstrated experience leading products through the full lifecycle, from market discovery and business-case development through development, launch and post-launch optimization.
- Experience working with technical or engineered products, preferably in a B2B environment.
- Strong understanding of New Product Development, Product Life Cycle Management and portfolio-management principles.
- Experience working in an international or matrix organization is strongly preferred.
- Ability to collaborate effectively across regions, functions and cultures.
- Willingness to travel within the USA and periodically to beMatrix HQ in Belgium.