Product Manager

We are looking for a Product Manager - Growth with 3-5 years of experience in product management, growth, or product analytics, preferably within consumer tech or mobile apps. The role will focus on driving user growth, activation, retention, conversion, and monetization through data-driven product decisions. Strong hands-on experience with Mixpanel, product analytics, experimentation, and growth metrics is essential. Tamil language proficiency is mandatory for this role.

Responsibilities:

• Own and drive growth initiatives across the product lifecycle, from identifying opportunities to execution and measuring impact.
• Use Mixpanel to analyze user behavior through funnels, cohorts, retention analysis, and event tracking.
• Identify user drop-offs, friction points, and opportunities to improve activation, engagement, retention, and conversion.
• Define, monitor, and improve key growth metrics, including D1/D7/D30 Retention, Activation, Conversion, ARPU, LTV, CAC, and Churn.
• Analyze acquisition channels and campaign performance, including ROAS and user acquisition metrics.
• Work closely with Engineering, Design, Marketing, Data/Analytics, and other cross-functional teams to execute growth initiatives.
• Drive A/B testing and experimentation, including hypothesis creation, experiment design, success metrics, and analysis of outcomes.
• Define product analytics requirements, including event tracking and instrumentation, to ensure accurate measurement of user journeys.
• Leverage insights from GA4 Firebase, AppsFlyer, Adjust, Branch, or similar tools to inform product and growth strategy.
• Translate data and customer insights into clear product recommendations and prioritize initiatives based on business impact.
• Own product KPIs and continuously track the impact of product changes on growth and business outcomes.

Requirements:

• 3-5 years of experience in product management, growth, or product analytics, preferably in consumer tech/mobile apps.
• Strong understanding of the end-to-end product lifecycle and experience owning products/features from ideation through execution and measurement.
• Strong hands-on experience with Mixpanel, including funnels, retention, cohorts, event tracking, and user behavior analysis.
• Strong understanding of growth and product metrics: D1/D7/D30 retention, activation conversion, ARPU, LTV, CAC, and churn.
• Strong understanding of ROAS and acquisition performance.
• Experience with GA4 Firebase, or similar analytics platforms.
• Exposure to AppsFlyer, Adjust, or Branch is a plus.
• Strong analytical and problem-solving skills with SQL preferred; strong.
• Excel skills are also valuable.
• Proven experience with A/B testing, experimentation, and data-driven product decisions.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to translate complex data into actionable product and business insights.
• Tamil language proficiency is mandatory.

Preferred Background:

• Candidates with experience in consumer internet, mobile apps, fintech, gaming, e-commerce, edtech, healthtech, or other consumer-focused technology products would be relevant, particularly those who have owned growth/product metrics and worked extensively with product analytics.