Product Manager, Central Products
Summary
Owns a core growth system (SEO, ads, routing, mobile web, or logged-out experience) for Meta’s apps, driving strategy and decisions that impact over a billion monthly users.
Growth Platforms is part of the Central Growth org and owns the top of funnel for Meta’s main apps. We're the front door to Facebook, Instagram, and Threads for over a billion people a month — the ones who find us through Google Search, see an ad, or land on a logged-out page before they've ever created an account. We run five connected systems: SEO (including a direct, executive-level partnership with Google Search), performance marketing technology, user routing, mobile web, and the logged-out experience. As a PM here, you own one of those systems end to end: you set the strategy, work daily with a team of engineers and data scientists in Tel Aviv, and drive decisions that show up in company-level growth numbers. The problems are genuinely hard and mostly unsolved — how do you prove the value of a channel you can't fully instrument, how do you respond to an ecosystem highly disrupted by AI, how do you make someone want an app before you ask them to sign up.
