Product Manager - Commercialization
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Job Title: Product Manager - Commercialization
Location: Greenville, NC
Department: Casino
Reports To: Director of Product Management
Status: Exempt
WHO WE ARE:
We are Valicy.
We make games. We also make the machines they run on.
What we're building matters. How we treat people matters more.
OUR MISSION
We exist to create excellent gaming experiences, treat our customers the way we want to be treated, and positively impact people's lives through a culture of care.
Seven values guide how we work. We call it our FIGHTER mindset:
Fun: Enjoy the journey together
Innovative: Consistently pushing new boundaries through creativity
Growth: Committed to growing personally and professionally
Humble & Passionate: It’s important to be both
Teamwork: Built on trust, healthy conflict, commitment, accountability, and results
Excellence: Pursuing high standards in everything we do
Relational: Building trust and relationships with customers and teammates
What we're building matters. How we treat people matters more.
OUR MISSION
We exist to create excellent gaming experiences, treat our customers the way we want to be treated, and positively impact people's lives through a culture of care.
Seven values guide how we work. We call it our FIGHTER mindset:
Fun: Enjoy the journey together
Innovative: Consistently pushing new boundaries through creativity
Growth: Committed to growing personally and professionally
Humble & Passionate: It’s important to be both
Teamwork: Built on trust, healthy conflict, commitment, accountability, and results
Excellence: Pursuing high standards in everything we do
Relational: Building trust and relationships with customers and teammates
If this is the kind of place you've been looking for, let's talk.
SUMMARY: Product Management – Commercialization is responsible for determining how Valicy's finished products enter the market, proving their performance, scaling successful products, managing property-level placement, expanding the installed footprint, and converting underperforming units.
Commercialization assumes primary ownership once a product enters commercial release and is accountable for converting Release Ready products into sustainable market performance and long-term portfolio value.
The function works closely with Sales, Service / Technical Operations, Marketing, Data / BI, Product Management, and customers to ensure Valicy launches products deliberately, gives every game an opportunity to reach its full potential, scales proven winners responsibly, protects products from oversaturation, expands successful accounts, and acts quickly on underperformance.
The ultimate objective is to bring products to market with discipline and maximize the long-term value of every product and every installed unit.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.
RESPONSIBILITIES:
- Own the commercial transition once a product enters commercial release.
- Translate Release Ready products into deliberate, coordinated, and measurable market launches.
- Maintain a Commercial Release Roadmap in close coordination with Product Management.
- Translate Release Ready dates into realistic commercial launch windows based on market, customer, operational, and commercial readiness.
- Coordinate with Sales, Marketing, Service / Technical Operations, and other stakeholders to ensure launches are properly prepared.
- Establish launch strategies that provide each game with the opportunity to demonstrate its potential.
- Establish a disciplined approach to expanding the product footprint within new and existing casinos.
- Product performance and scaling
- Use objective performance data to guide placement, expansion, retention, and conversion decisions.
- Establish appropriate performance expectations and review products against those expectations throughout their commercial lifecycle.
- Balance revenue optimization with customer relationships, property needs, and long-term account value.
- Maximize the lifetime commercial value of every installed unit.
- Partner with Product Management to ensure commercial feedback informs future product and portfolio planning.
- Partner with Service / Technical Operations to ensure products are operationally supported in the field.
- Work with Marketing to align commercial launches, product positioning, and market communications.
- Maintain strong customer relationships and use customer feedback to inform commercial decisions.
- Create clear accountability across functions for launch, placement, performance, expansion, and conversion activities.
Key Accountabilities
- How and when products enter the market
- Where products are initially placed
- How products prove themselves
- How successful products scale
- How casino footprints grow
- How installed units perform
- How revenue is optimized
- How performance is addressed
- Long-term product value
Key Deliverables
- Commercial Release Roadmap
- Commercial Launch Plans
- New Casino Entry Game-Mix Recommendations
- New Casino Placement Strategies
- Product Performance Reviews
- Product Scaling Recommendations
- Casino Footprint Expansion Plans
- Property-Level Placement Reviews
- Installed Unit Performance Reviews
- Fees Per Day Optimization Plans
- Underperformance / Conversion Plans
- Commercial Product Lifecycle Recommendations
REQUIREMENTS:
- 5-10 years relevant experience in the Casino Industry
- 5+ years experience in working as a part of a cross-functional team
- Experience working with teams for solution development from ideation to release
- Proven ability to influence cross-functional teams
- Team player who collaborates well with others
- Excellent oral and written communication skills
- Excellent problem identification and solving ability
- Able to travel as needed
WORK ENVIRONMENT: The work environment is typical of a traditional office environment.
This Job Description is to be used as a guide for accomplishing Company objectives. The description incorporates the most typical duties performed and covers only the primary functions and responsibilities of the position. It is recognized that other related duties not specifically mentioned may also be performed.
