Product Manager (CRM/OM)
Summary
The Product Manager will lead a major growth channel for Coupang in Taiwan, focusing on technical strategy, channel automation, and data-driven performance optimization. The role requires hands-on SQL skills, proficiency in AI tools for prototyping, and the ability to manage complex product roadmaps independently.
Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
As a Product Manager, you are the lead owner of a major growth channel in Taiwan. This is a Individual Contributor role that requires high-level critical thinking and the ability to execute technical and operational tasks independently. You are expected to define the problem space clearly and drive the solution to completion, ensuring the channel operates at peak efficiency.
What You Will Do
- Problem Definition & Critical Thinking
- The Role: Identify and define the most impactful problems to solve within the growth channel. You must distinguish between symptoms and root causes to ensure the engineering and business teams are working on the right priorities.
- The Expectation: You provide the logic and data-backed reasoning for the product roadmap. You are expected to challenge assumptions and break down complex channel dynamics into clear, actionable strategies that drive incremental growth.
- Technical Strategy & Integration
- The Role: Own the technical plan for channel automation, focusing on how product data is structured and how bidding logic is applied at scale.
- The Expectation: You work directly with engineers to ensure system architecture is robust. You must be able to understand API documentation and technical constraints to prevent performance bottlenecks.
- Data & Autonomous Analytics
- The Role: Monitor channel performance and investigate deviations from targets.
- The Expectation: While you work with Data Science, you do not rely on them for daily needs. You are expected to write your own SQL, build your own dashboards, and perform independent analysis to find the "why" behind the numbers.
- Platform Expertise & Operational Insight
- The Role: Maintain a deep, hands-on understanding of the channel’s operational workflows to identify product friction and improvement opportunities.
- The Expectation: While you do not manage daily campaigns, you must be a power user of the platform. You are expected to know exactly how to set up and troubleshoot campaigns to identify user pain points, manual bottlenecks, and areas where automation can be improved.
- User Experience & Design Support
- The Role: Oversee the customer journey from the initial advertisement to the final purchase.
- The Expectation: You partner with Designers to improve conversion. If the design team is unavailable or needs direction, you are capable of creating wireframes or initial prototypes to maintain project momentum.
Basic Qualifications & Skills
- Experience: 5+ years in Product Management, with significant experience in high-scale Growth, Ads, eCommerce or Performance Marketing.
- Language: Professional English and Chinese speaker. You must be able to navigate complex technical discussions in English and local operational requirements in Chinese fluently.
- Analytical Mindset: Expert-level critical thinking skills with a focus on "Root Cause" analysis and problem definition.
- Operational Insight: Strong technical familiarity with major digital ad platforms and their internal campaign management interfaces.
- Technical Skills: Proficiency in SQL is required; experience with prototyping tools (e.g., Figma) is preferred. Using AI tools for automation and prototyping is a must.
- Independence: A track record of delivering complex products as a senior individual contributor in an ambiguous environment.
Preferred Qualifications
- Hands-on experience in using AI tools to create product prototypes.
- Side hustle on building Applications
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:
As published by greenhouse
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
- LinkedIn Profile optional
- Coupang Corporation or its affiliates and subsidiaries* (or collectively referred to as “Coupang”) does not collect, process or use any personal information other than the types of information specified in this Consent. Please ensure that your resume does not include any personal information other than the types specified in this Consent. choose one
- 1. What is your nationality? choose one
- 1. (Required) By submitting your resume, you consent to the required collection, processing, use, required provision/transfer, and consignment of personal information as set forth in our Privacy Policy (https://privacy.coupang.com/en/land/jobs/). choose one
- 2. (Optional) Name, contact information, email address, nationality, educational background, work experience, qualifications, national merit status (for special hiring program applicants only), relative’s name/relationship/team and application history are collected and used on an ongoing basis for recruitment purposes and may be provided to any of our affiliates and subsidiaries*, other than the company to which you originally applied, for the purpose of reviewing and conducting recruitment for similar positions. Personal information collected and provided will be retained for the duration of the year-round recruitment retention period defined in the Privacy Policy. You may refuse to provide consent, but such refusal may prevent the year-round hiring from progressing normally or may result in the restriction of opportunities in the hiring process of companies other than the one you applied. choose one
- 3. (Optional) Recordings of the interview process and transcriptions of interview audio maybe collected and used for the following purposes: i) to record the interview process, ii) to transcribe and document interview audio, iii) to summarize interview results, iv) to verify the interview process and evaluation results, v) to improve the hiring procedures, vi) to check candidate fit for other open positions, vii) to review past interview records. Collected personal information are retained for 4 years from the notification of hiring result, and then deleted. You may refuse to provide this consent, and refusal will not affect the recruitment process. choose one
- 4. (Optional) Coupang or its affiliate or subsidiary company* will send recruitment notifications through transmission media such as phone, email, and SMS using the contact information and email address based on your consent. choose one
- 5. (Optional) Coupang or its affiliate or subsidiary company* will conduct reference checks on you within the following scope based on your consent: Additional reference checks may be conducted on applicants who applied for a job at Coupang and passed interviews, and Coupang arranges means to conduct reference checks. Coupang may collect other personal information about you, including integrity information collected from public sources and the performance evaluation information collected from your former employer or colleagues. choose one
- 1. I understand that working with Relatives in the Coupang group of companies (collectively, the "Coupang Group") -- where they can influence each other’s work -- can potentially create conflicts of interest. Therefore, such a situation requires prior approval from the People Operations. In view of the above, I hereby confirm that I DO NOT have any Relatives working in any company within the Coupang Group or serving on the Board of Directors of any company within the Coupang Group; choose one
- - Name of Relative(s) / 親屬姓名: optional
- - Relationship / 關係: optional
- - Working Org / Team / 任職組織/團隊: optional
- 1. Are you currently, or have you been a government official, public servant, or employee of a public institution who may be subject to post employment or reemployment restrictions under applicable laws or regulations? choose one
- 2. Do you acknowledge and agree that where required under applicable laws or regulations: choose one · optional
- You have the right to inquire/access, request a copy, supplement/correct, delete, suspend the collection, processing, or use and suspend the transfer of your personal information that Coupang holds. Exercising certain rights, such as deletion of personal information, may result in the restriction of the hiring process. If you wish to exercise any of these choices, please contact our privacy representative at [candidatedataremove@coupang.com]. choose one
- Document Policy choose one