Product Manager / Director, User Growth
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Summary
Lead user growth product development at a crypto exchange — designing campaigns, task platforms, and channel strategies (SEO, ASO, affiliate, referral, paid acquisition) while collaborating cross-functionally and leveraging AI tools to scale growth.
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The Opportunity
Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including SEO, ASO, affiliate, referral, and paid acquisition.
As a senior PM, you will play a key role in shaping product direction, driving cross-functional collaboration, and elevating the team's capabilities to new heights.
What You’ll Be Doing
Drive Product Development
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Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.
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Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency.
Channel Growth Strategy
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Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.
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Collaborate with channel owners to align platform capabilities with channel-specific growth levers and funnel requirements.
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Identify high-potential channel opportunities and build product features that amplify channel performance at scale.
Analyze and Strategize
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Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights.
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Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies.
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Leverage AI tools and automation to accelerate experimentation cycles, surface insights faster, and scale growth operations.
Collaborate Across Teams
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Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth.
Stay Ahead of Industry Trends
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Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness.
What We Look For In You
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3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions.
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Decent understanding of data analysis, user research, and campaign performance metrics.
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Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects.
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Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization.
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High learning velocity — Able to rapidly internalise new domains, connect dots across product, data, and market signals, and translate them into actionable strategy.
Nice-To-Haves
- Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
Perks & Benefits
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Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
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Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills
As published by greenhouse · 6 questions · 1 written answer
Basics
First Name, Last Name, Email, Phone, Resume/CV, Cover Letter, Location
Short answers (1)
- Where are you currently employed or where were you last employed?
Pick from a list (4)
- Please indicate if you are a Singapore Citizen, Permanent Resident, or if you require a work pass to work and reside in Singapore. For work pass holders, kindly also specify which pass you are currently holding, if applicable.
- What is your notice period to your current employer?
- What language(s) are you fluent in?
- Are you crypto-native?
Written answers (1)
- Do you have any personal/professional experience in trading? If so, please describe.
