Product Manager EMG

DEPARTMENT: Commercial
SHIFT: Full Time
SUPERVISOR’S JOB TITLE: Category Director
LOCATION: US Remote

Position Overview
The Product Manager-EMG owns the positioning and success of assigned products within our EMG diagnostics portfolio in the marketplace. This strategic role focuses on developing and executing comprehensive plans that cover current Natus market segments and extend beyond them, driving the product from inception to the end-of-life activities, and ensuring global market success. This position takes ownership of marketing design inputs (MDI) incremental changes and new product introductions, translating market needs into successful product launches through a comprehensive approach that integrates product specifications, clinical data, reimbursement, and market access strategies.

Key Responsibilities
Portfolio Management

• Ensure product regulatory, commercial, and technical viability through execution of Gate 7-10 reviews
• Conduct comprehensive product portfolio planning and rationalization
• Identify and prioritize product needs based on market insights

Innovation

• Lead the New Product Introduction (NPI) process from Gate 1 through Gate 6
• Take ownership of marketing design inputs (MDI) for NPI and sustaining activities
• Create comprehensive business cases that align with strategic objectives and focus on global markets
• Develop and maintain the User Requirements Document (URD)

Market Intelligence

• Gather global Voice of Customer (VOC) insights through customer visits and communication, market research and monitoring of competitive landscape and industry trends

Strategic Leadership

• Spearhead the development of global market plans (GMP) for all product launches
• Collaborate closely with key markets including North America, Europe and APAC
• Assist Category Director in assessing the needs for additional clinical claims, commercial

support/structure, and technical expertise

Cross-Functional Responsibilities

• Lead cross-functional teams to achieve product goals
• Collaborate closely with Engineering, Operations, QA/RA, Sales, the General Manager EMEA/APAC, and Global as well as Regional Marketing

Stakeholder Management
Key Stakeholders:

• Sales and Sales Leadership
• General Manager, EMEA/APAC
• Global and Regional Marketing teams
• Sales Enablement
• Clinical Specialists
• Engineering: Software, Hardware, Firmware, R&D Teams, Engineering Project Management
• Technical: Operations (Sourcing & Manufacturing), Finance, Quality Assurance, Service Teams
• Quality and Regulatory teams

Qualifications & Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the
essential functions.

Required

• Bachelor’s degree in a relevant field (Engineering, Business, Marketing, or Healthcare), MBA or advanced degree preferred

Certified Nerve Conduction Technologist (CNCT) / Registered Nerve Conduction Study Technologist (R.NCS.T) Certification

• 5+ years of experience in product management or marketing in healthcare/medical device industry
• Demonstrated success in product launches and commercialization

Skills & Competencies

• Proven experience in product management within the medical device industry
• Experience working with cross-functional, diverse teams in a multinational, dynamic organization
• Excellent analytical capabilities and experience in gathering and interpreting Voice of Customer (VOC) insights
• Excellent communication abilities to articulate product value across stakeholders
• Ability to lead cross-functional teams
• Ability to prioritize actions based on market needs and technical constraints
• Experience with regulatory compliance in healthcare/medical device industry
• Proven track record in product development and lifecycle management

Travel
20-30% - Domestic and International