Product Manager (Engagement)
Description
- As Product Manager - Engagement at AIOS (Bolt Pharmacy), your fundamental role is to make the app experience essential to the customer journey
- You’ll turn a run of the mill medication delivery app into a product customers come back to daily, and one that is impactful enough they can’t help but bring their network with them
- This is first of its kind work: you’ll be designing and shipping the features that make customers feel supported on their weight loss journey, despite many people on GLP-1s initially wanting to go it alone
- Concretely, you’ll build and iterate on social functionality, including ‘Circles’, a private group concept where users invite friends and family to cheer them on
- You will own our ‘Freemium’ model that brings in supporters, curious prospective users and existing customers of competitors to our app
- You will make the whole journey more social, less lonely, and easier to talk about, driving retention and new user growth in the process
- This is a full-time, fully remote role. You can work async in the timezone of your choice, provided you have sufficient overlap with European and US time zones (mid day Pacific Time) when needed
- You’ll report directly to our Head of Product (Ben Dowdle)
- You’ll also work most closely with our nascent Engagement Pod, consisting of you, a product designer, and a lean engineering team
- Engagement & Social Direction: You own the roadmap for everything that turns the app from a delivery utility into something people genuinely want to open every day
- Community Building: You lead our work on Circles (private user groups), the product experience that turns a solitary journey into a supported one and builds real community around the GLP-1 experience
- Freemium Growth: You build and own the freemium loop that pulls both existing and prospective GLP-1 users into the app, then turns them into our best source of new patients
- Behavioural Design: You’ll work at the intersection of behavioural design, growth loops, and clinical constraints. You’ll form and defend a strong point of view on what drives ongoing engagement in a category where sharing is high on stigma
- Research: You’ll own the research needed to form your strong point of view. You’ll work closely with design and engineering to refine direction, proving impact against retention, engagement and growth metrics
- Metrics Ownership: You define and own the numbers that prove your strategy is working (weekly active users, retention, freemium-to-customer conversion etc.). You can clearly speak through your metrics with the team
- Data Fluency: You understand the criticality of accurate data. You detest obfuscated metrics and strive for the base truth. You’ve previously defined a new metric, and/or refined a fuzzy metric
- Research background: You run your own qualitative and quantitative research rather than waiting for it to be handed to you. You run multiple tests in parallel without getting overwhelmed
- Consumer App Experience: 5+ years as a Product Manager on consumer apps, with a clear track record of 0 to 1 product development as a Senior Product Manager
- Clockspeed: You move fast and ship in weekly sprint cycles, not quarters. You’d rather get something in front of users and learn versus perfecting it in a doc and delaying
- Independence: You take loosely defined, ambiguous problems and run with them end to end without needing much steering. You own the hypothesis, roadmap, and the outcome
- Social Product Chops: You’ve built social, community, and/or growth-focused conversion features. You understand what makes users come back and bring others with them
- Growth/engagement fluency: You think in growth mechanics (freemium conversion, retention curves, activation funnels). You upskill your pod quickly to get them aligned on what actually moves the needle
- Startup Experience: You’ve operated in an early-stage company or built something yourself. You’re comfortable when the product, process, and playbook still need to be invented
- Regulated or sensitive-category experience: You don’t need healthcare experience, but experience in a category where users are hesitant to share (health, finance, dating) is a strong plus, since you understand stigma as a design constraint
- AI-native: You use AI as a force multiplier across research, analysis, prototyping, and product development. You are constantly finding ways to increase your pod’s velocity
- Multi-sided products: You’ve built products that need to create value for different types of users at the same time, such as customers, friends, family members, and prospective customers
