Product Manager

<table class="MsoNormalTable" border="1" cellspacing="0" cellpadding="0" style="margin-left:3pt;border-width:medium;border-style:none;"> <tbody><tr style="border-left:1px solid #000000;height:309.15pt;"> <td width="710" valign="top" style="width:532.2pt;border:solid #000000 1pt;padding:0in 0in 0in 0in;height:309.15pt;"> <p class="MsoNormal"><b>Product & Category Marketing </b></p><p><b></b></p><b></b> <ul style="margin-top:0in;" type="disc"> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Positioning & Strategy:</b> Define the <b>Product Positioning</b> and long-term <b>Product Portfolio Strategy</b> for the roofing division.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Translation:</b> Convert complex technical specs into <b>Feature-to-Benefit translations</b> that resonate with non-technical buyers.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>NPD Lifecycle:</b> Manage <b>New Product Launch Planning</b>, including naming, packaging, and the <b>R&D Feedback loop</b> to iterate on existing products.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Content Suite:</b> Oversee the development of <b>Technical Documentation</b>, <b>Product Brochures</b>, <b>Technical Guides</b>, and <b>Installation Videos</b>.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Amplification:</b> Curate a library of <b>Case Studies</b> highlighting successful project applications.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>EPDM:</b> Own end-to-end product.<p></p></li> </ul> <p class="MsoNormal"><b>Market & Customer Understanding </b></p><p><b></b></p><b></b> <ul style="margin-top:0in;" type="disc"> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Market Intelligence:</b> Lead comprehensive <b>Market Sizing</b> and <b>Market Share Tracking</b> to identify white spaces and growth opportunities.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Predictive Analysis:</b> Own the <b>Demand Forecasting</b> process to align marketing efforts with supply chain and production capacities.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Segmentation:</b> Define <b>Customer Segmentations</b> and develop detailed <b>Personas</b> for industrial, commercial, and residential buyers.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Journey Mapping:</b> Document the end-to-end <b>Buying Journey</b>, identifying key touchpoints and potential friction for different <b>Use-case identifications</b>.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Commercial Logic:</b> Conduct <b>Cost-Benefit Analysis</b> for new and existing products to justify value-based pricing.<p></p></li> </ul> <p class="MsoNormal"><b>Pricing & Commercial Support </b></p><p><b></b></p><b></b> <ul style="margin-top:0in;" type="disc"> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Benchmarking:</b> Execute regular <b>Competitive Price Benchmarking</b> to maintain market agility.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Incentive Design:</b> Drive <b>Incentive Alignment</b> strategies to ensure the sales force is motivated to sell high-value, strategic categories.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Sales Enablement:</b> Conduct regular <b>Sales Training</b> sessions to equip the field team with the latest application-based marketing scripts.<p></p></li> </ul> <p class="MsoNormal"><b>Customer Experience & Service </b></p><p><b></b></p><b></b> <ul style="margin-top:0in;" type="disc"> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Retention:</b> Design the <b>Customer Journey</b>, specifically focusing on the <b>Onboarding experience</b> and <b>Warranty communication</b>.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Engagement:</b> Manage <b>Service Communication</b> and establish robust <b>Complaint Feedback Loops</b>.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Measurement:</b> Implement and track <b>NPS (Net Promoter Score)</b> to benchmark customer loyalty against industry standards.<p></p></li> </ul> <p class="MsoNormal"><b>Specification, Institutional & Growth </b></p><p><b></b></p><b></b> <ul style="margin-top:0in;" type="disc"> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Specifier Education:</b> Lead outreach and education programs for Architects, Consultants, and Engineers to drive <b>Specification Inclusion</b>.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Institutional Liaison:</b> Manage <b>Government Liaison</b> activities to ensure product eligibility for large-scale public infrastructure projects.<p></p></li> <li class="MsoNormal" style="margin-bottom:8pt;line-height:115%;"><b>Innovation:</b> Proactively explore <b>New Category exploration</b> and <b>New Business Models</b> (e.g., roofing-as-a-service or integrated solar solutions).<p></p></li> </ul> <p class="TableParagraph" style="margin-top:0.7pt;"><span style="font-family:'Times New Roman', serif;"> </span></p> </td> </tr> </tbody></table>