Product Manager

Position Summary

GC America is seeking a strategic, analytical, and collaborative Product Manager to support its growing dental product portfolio. This role owns the product management lifecycle across both upstream and downstream activities, with a primary focus on upstream product launch readiness, market opportunity assessment, product positioning, launch planning, and cross-functional execution.

The Product Manager will partner closely with Sales, Marketing Communications, Education, Operations, Finance, R&D, KOLs, and global stakeholders to translate market insights into launch strategies, sales enablement tools, forecasting inputs, and business plans that support portfolio growth, customer adoption, and long-term commercial success.

GC America is recruiting for Product Manager opportunities supporting key product portfolios, including Preventative/MI, Restorative, Digital Materials, and future New Product Launch initiatives. Candidates may be considered for various product lines based on experience, industry expertise, and business needs.

Essential Duties & Responsibilities

Upstream Product Strategy & Launch Planning

· Lead upstream product management activities, including market opportunity assessment, customer needs analysis, product positioning, launch readiness, and commercialization planning.

· Develop product launch strategies, business cases, product requirements, value propositions, and launch plans for assigned product portfolios.

· Partner with R&D, global product teams, education, regulatory, operations, and commercial stakeholders to align product launch needs, timelines, risks, and success measures.

· Define launch objectives, KPIs, strategic priorities, and growth initiatives to support product adoption and portfolio performance.

Downstream Product & Go-to-Market Execution

· Execute downstream product management activities, including go-to-market planning, promotional support, field readiness, campaign input, and lifecycle management.

· Collaborate with Marketing Communications to support messaging, brand awareness, lead generation, digital campaigns, and product education initiatives.

· Partner with Sales and Education teams to support customer acquisition, key account growth, product adoption, and sales effectiveness.

· Monitor market trends, competitive activity, customer feedback, and product performance to identify growth opportunities and corrective actions.

Forecasting, Inventory & Business Performance

· Develop and maintain product-level sales forecasts, launch forecasts, demand assumptions, and inventory planning inputs in partnership with Sales, Finance, Operations, and Supply Chain.

· Analyze sales performance, market data, CRM insights, customer adoption, and product profitability to inform business recommendations.

· Support budgeting, ROI analysis, SKU rationalization, portfolio lifecycle decisions, and growth planning for assigned product categories.

· Proactively identify risks related to demand, inventory availability, launch timing, and sales execution, and recommend mitigation plans.

Sales Enablement, CRM & Commercial Tools

· Develop and maintain sales enablement tools, including launch playbooks, product training materials, competitive positioning guides, objection handling resources, presentations, sell sheets, and customer-facing tools.

· Effectively use CRM tools to track opportunities, customer activity, sales initiatives, campaign performance, and field feedback; Salesforce experience is preferred.

· Translate product strategy into clear field communication, launch training, and actionable tools that help Sales teams engage customers and accelerate adoption.

· Partner with Sales leadership to identify enablement gaps and continuously improve tools, messaging, and field readiness.

KOL, Customer & Stakeholder Communications

· Build and maintain effective communications with Key Opinion Leaders (KOLs), customers, clinicians, educators, and internal stakeholders to gather insights and support product strategy.

· Collaborate with education and KOL teams to support advisory boards, product evaluations, educational programs, speaker preparation, and relationship development.

· Represent the voice of customer and voice of field in product planning, launch readiness, messaging, training, and portfolio optimization activities.

AI, Analytics & Strategic Planning

· Use AI-enabled tools and digital platforms to improve research, analysis, content development, sales enablement, planning, productivity, and decision support.

· Apply structured strategic planning methods to define market priorities, launch roadmaps, competitive responses, growth opportunities, and resource recommendations.

· Create clear business recommendations, presentations, and decision support materials for cross-functional stakeholders and leadership.

Cross-Functional Collaboration & Events

· Operate effectively within a matrix organization while collaborating with local and global stakeholders.

· Participate in product launch meetings, customer visits, major conferences, educational events, internal trainings, and industry meetings as needed.

· Perform additional duties and responsibilities as assigned.