Product Manager GTM - Car Manufacturer
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Description
Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.
This job requires working onsite at Chiswick Park London, 5 days a week.
Responsibilities:
• Develop and execute go-to-market (GTM) strategies for new and existing vehicle
models and automotive services.
• Conduct market research and competitive analysis to identify opportunities,
pricing strategies, and positioning.
• Define target customer segments and create value propositions tailored to retail
and fleet customers.
• Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to
align product strategies with revenue goals.
• Develop pricing, packaging, and promotional strategies to drive sales and
profitability.
• Create and maintain sales enablement tools, including training materials, product
guides, and playbooks.
• Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
• Manage cross-functional stakeholders to ensure on-time, on-budget execution of
GTM initiatives.
Requirements
• Ideally 10 years’ experience working within an OEM.
• Ideally 3 years’ experience working in tactical campaign area and have good
performance in promoting cars.
• Strong understanding of retail consumer finance essential
• With experience across some of the core responsibilities
• Ideally with a relevant degree or qualification.
• Strong sales target driven and entrepreneurial spirit with good business acumen.