Product Manager

At Joie, we believe life with little ones should be less work and more fun. As a global baby gear brand, we are committed to creating thoughtfully designed, safety-first products that combine quality, style, and affordability to make everyday life easier for families. Driven by innovation, collaboration, and a passion for giving back, we strive to make a meaningful difference for families, our communities, and one another.

About The Role

Currently, we are looking for a Product Manager to lead and assist in the development of juvenile product plans based on a thorough understanding of the consumer, the market and the competition.

What You’ll Be Doing

Liaison

• As the voice for Product Development (“PD”), you will facilitate timely, up-to-date, accurate and effective flow of communication, information, and mutual understanding between all stakeholders.
• As a voice for the customer and consumer, you will ensure the PD team is kept up to date with customer and consumer insights throughout the product development process, recommending feature changes and/or additions when appropriate.

Market Analysis

• Creates and maintains competitor product detail information.
• Monitors ongoing market analysis to gain a thorough understanding of the customer, consumer and competition to assist with providing strategic product direction.
• Understands the market landscape and is the in-house product expert.
• Identify new product opportunities based on consumer perceptions, expectations and competitors.

Product Development and Planning

• Responsible for being subject matter expert and point of contact for the brand and creative teams.
• Propose development of new and derivative product strategies for growth.
• Define new project vision, strategy and roadmap.
• Collaborate with internal teams on the recommendation of cost and price points for products to maintain healthy margins.
• Communicate key product information and USP to brand teams for launch preparation.
• Ensure the development stages of the product timeline are met.

• Provide support at product presentations, trade shows and research events.

Product Management

• Guide all products in assigned categories throughout the product lifecycle (Introduction, Growth, Maturity, Decline).
• Coordinate production schedules to ensure on-time ship windows.
• Align cross-functional teams on expectations and manage the delivery of information for new products or product changes to ensure business, customer and consumer goals are met.
• Manage samples.