PRODUCT MANAGER
Description
Job Title: Product Manager
Location: Shanghai
Key Responsibilities & Scope
1. Strategic Brand & Portfolio Management:
• Analyze local and around market trends and consumer insights to identify business opportunities.
• Define product positioning, including concept, segmentation, and pricing strategy against competitors.
• Lead strategic catalogue construction across the main axes.
2. Go-To-Market & Launch Execution:
• Design and implement product launch and go-to-market plans, including online & offline consumer activation strategies.
• Coordinate with all cross-functional teams to ensure flawless launch execution on time, on budget, and with maximum impact, including but not limited to product supply cross team communication, merchandizing collaboration with merchandizing team and field team, social and media smooth communication among category team, KA and customers, assets creative design cross different teams
• Review and proactively optimize campaign by campaign investment performance
• Responsible for brand support on client inquiry
3. Financial & Performance Steering:
• Manage budget control to support committed sell-in and sell-out targets.
• Deliver accurate monthly phasing forecasts to secure successful openings and launches.
• Monitor and supervise brand performance metrics year-on-year to drive continuous improvement.