Product Manager & Marketing Manager

Product Manager & Marketing Manager

Company: ZIQSY LTD
Industry: Healthcare, Medical & Wellness Technology
Employment Type: Freelance / Contractual / Remote (As applicable)

About ZIQSY LTD

ZIQSY LTD is focused on developing data-driven healthcare and integrative health solutions through technology, innovation, and user-centric digital experiences. We aim to bridge the gap between healthcare services and technology by building scalable products that create meaningful value for users, healthcare professionals, and businesses.

We are looking for experienced professionals who can contribute to product development, business growth, strategic planning, and marketing initiatives.

1. PRODUCT MANAGER

About the Role

We are looking for a strategic and technically sound Product Manager who can lead product development from concept to launch. The ideal candidate must have practical experience in product strategy, AI-driven solutions, and Go-to-Market (GTM) planning.

The candidate will work closely with development teams, designers, business stakeholders, and management to ensure successful product execution, market readiness, and continuous improvement.

Key Responsibilities

• Define and manage the overall product vision, strategy, and roadmap.
• Lead product development initiatives from ideation and planning to execution and launch.
• Develop and implement Go-to-Market (GTM) strategies for new products and features.
• Identify market opportunities, customer needs, and competitive positioning.
• Understand and incorporate Artificial Intelligence (AI) capabilities into product development and business solutions.
• Collaborate with AI/ML engineers, developers, UI/UX designers, and other technical teams.
• Translate business requirements into clear product specifications, user stories, and functional requirements.
• Manage product backlogs, sprint planning, prioritisation, and development cycles.
• Monitor product performance and identify opportunities for improvement.
• Conduct market research, competitor analysis, and product feasibility assessments.
• Coordinate with stakeholders to ensure timely product delivery.
• Ensure products align with business objectives, customer requirements, and industry trends.
• Support product launches, feature adoption, and post-launch improvements.

Required Skills & Qualifications

• Bachelor's or Master's degree in Business Administration, Technology, Computer Science, or a related field.
• Minimum 25 years of relevant Product Management experience.
• Mandatory hands-on experience in Go-to-Market (GTM) strategy and execution.
• Mandatory practical experience working with AI-based products, AI tools, AI/ML solutions, or AI-driven product development.
• Strong understanding of product lifecycle management.
• Experience with Agile methodologies, Scrum, and sprint-based development.
• Knowledge of product management tools such as Jira, Huly, Trello, or similar platforms.
• Strong understanding of technical product requirements and software development processes.
• Ability to conduct market research and competitor analysis.
• Excellent communication, analytical, and decision-making skills.
• Ability to coordinate effectively with cross-functional teams.

Good to Have

• Experience in healthcare, medical technology, wellness, or health-tech products.
• Knowledge of Generative AI, Machine Learning, LLMs, and automation.
• Experience in SaaS-based product development.
• Understanding of APIs, cloud-based platforms, and system integrations.
• Experience in launching AI-powered digital products.
• Familiarity with customer discovery, product analytics, and user research.

2. MARKETING MANAGER

About the Role

We are looking for a creative, strategic, and business-oriented Marketing Manager who can lead marketing initiatives, strengthen brand positioning, and support the company's business development objectives.

The ideal candidate should have experience in digital marketing, brand management, content strategy, market research, and customer acquisition, with the ability to develop and execute marketing strategies aligned with the company's vision.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with organisational goals.
• Manage brand positioning, brand awareness, and market visibility.
• Plan and execute digital marketing campaigns across relevant platforms.
• Oversee social media marketing, content marketing, email marketing, and online promotions.
• Develop marketing communication strategies for healthcare, medical, and wellness-related services.
• Conduct market research to understand customer behaviour, industry trends, and competitor activities.
• Collaborate with the design and content teams to develop engaging marketing materials.
• Manage digital platforms and ensure consistent brand communication.
• Identify new marketing opportunities, partnerships, and potential business channels.
• Coordinate with business development and sales teams to support lead generation and customer engagement.
• Plan promotional activities, product campaigns, and brand-building initiatives.
• Work closely with management and cross-functional teams to align marketing activities with business objectives.
• Explore innovative marketing approaches, digital tools, and AI-powered marketing solutions.

Required Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 25 years of relevant Marketing experience.
• Strong understanding of digital marketing and brand management.
• Experience in social media strategy and campaign management.
• Knowledge of SEO, SEM, content marketing, and online advertising.
• Strong communication, presentation, and creative thinking skills.
• Experience in market research and competitor analysis.
• Ability to manage multiple marketing initiatives and collaborate with different teams.
• Understanding of customer engagement, brand development, and marketing communication.
• Familiarity with marketing analytics and digital marketing platforms.

Good to Have

• Experience in healthcare, medical, pharmaceutical, or wellness industries.
• Knowledge of AI-powered marketing tools and automation platforms.
• Experience in B2B and B2C marketing.
• Understanding of performance marketing and paid advertising platforms.
• Experience in building brand identity and digital presence from the ground up.
• Knowledge of CRM platforms and marketing automation tools.

Core Competencies for Both Roles

• Strategic thinking and problem-solving abilities.
• Strong communication and stakeholder management.
• Cross-functional team collaboration.
• Adaptability to evolving business and technology requirements.
• Ownership, initiative, and decision-making capabilities.
• Ability to work in a dynamic, technology-driven environment.