Product Manager

Location: Neenah WI, Munising MI or Alpharetta, GA

Role: Product Manager, Sustainable & Adhesive Solutions

Description

At Mativ, we have a long history – rooted in a proud heritage of paper making. For over 100 years, we’ve grown and evolved our technology, our methodologies, the materials we use and what we make. We’re laser-focused on increasing our organic growth trajectory and leading the market in platforms including Filtration Media, Digital & Specialty Coatings, Custom Engineered Solutions and Imaging & Packaging, enabled by both our culture and our capabilities.

Our Sustainable and Adhesive Solutions (SAS) business segment is growing and looking for a Product Manager for our Global Tape Backings business to help drive the transformation of the category through insights-based strategies that increase profitability and enable a product pipeline that delivers on the needs of our customers and the market.

The primary responsibilities for the Product Manager include ownership of business strategy development and product roadmap for strategic categories, improving the profitability of the business and ownership of portfolio management and mix.

Responsibilities:

• New Product Development & Commercialization
  • Initiate projects to develop and/or improve products aligned with business segment strategy
  • Develop specific projects and business plans including opportunity size, product requirements and value proposition
  • Execute project plans, actively manage development and commercialization projects working closely with R&D, Marketing, Sales, Customer Service, Supply Chain and Operations
  • Lead programs through stage gate innovation process, delivering on time and in full to the market
  • Assist the selling teams in understanding the needs of end-users/converters from the customer’s perspective

• Product Roadmap, Pricing & Profitability
  • Create compelling, multi-year category plans designed to accelerate growth across global marketplace using insights, trends and technical capability mapping
  • Perform research to develop clear understanding of markets, customers, competition, relative performance, positioning and right to win for products
  • Work with Sales, Operations, R&D and other partners to assess gaps in technology and manufacturing capabilities in implementing product road map and develop plans to address
  • Establish pricing and pricing strategy for our portfolio and perform ongoing work to improve pricing and margin
  • Work with sales teams to identify potential solutions to customer challenges, positioning Mativ as an advantaged partner
  • Manage portfolio across multiple sites to maximize revenue, profit and operational efficiency while minimizing inventory

• Product Activation
  • Perform sales training on product attributes, reasons to believe, and market insights
  • Develop and maintain sales tools-Collateral, Product Demos/Sample Kits, Website, Advertising, Press Releases, White Papers, etc. in partnership with Marketing Communications
  • Assist in developing content and presenting innovations & insights to strategic customers
  • Collaborate with marketing communications and demand generation partners to develop integrated marketing plans - including trade shows, promotional materials, product sheets, advertising plans, etc.

Qualifications:

Required

• Bachelor of Business in Marketing or Engineering (paper science/chemical/materials) with four-plus years of experience in a related field
• 5+ years of professional job-related experience
• Travel requirements: 20%

Preferred

• 5+ years of product management, marketing or related experience
• Project-management experience
• Tape Backings category experience

Competencies

• Strong interpersonal skills / charisma - leader that people want to follow
• Experience and expertise in product commercialization and pricing
• Champion and role model for the desired culture
• Strategic thinker with a bias for action
• Process oriented/organized
• Team collaboration experience in a matrixed organization
• Strong analytical and personal skills
• Ability to understand and articulate the technical aspects of the business and its product line
• Capacity to work on many different activities at once; self-starter
• Demonstrated success in previous roles
• Customer-facing experience in a meaningful capacity
• Capable of helping to identify and evaluate new markets
• Worked in and understands B2B environments - preferably in a niche/premium focused area
• Ability to understand and articulate product feature/benefits/rights to win
• Ability to serve as a technical resource for both internal and external Customers
• Proficiency for understanding the financial implications of recommendations and/or decisions