Product Manager – MIR Asturias

What you'll do

1. Coordination and Marketing

• Brand Management: Ensuring a coherent, differential brand image aligned with strategic positioning across all touchpoints.

• Cross-functional coordination: Working together with faculty, sales, and digital marketing teams to design and implement campaigns oriented toward qualified lead generation.

• Content management: Development and production of content on owned channels (web, landings, presentations, brochures, video, etc.), guaranteeing its suitability for the target audience and brand values.

• Multichannel lead nurturing: Planning and executing lead nurturing strategies through email marketing and WhatsApp campaigns.

2. Product

• Product marketing plan: Development and implementation of the School's marketing plan and the area's degrees, aligned with the business plan objectives.

• Value proposition: Definition, development, and communication of the value proposition for each program, with a differential and market-oriented approach.

• Innovation and development of new degrees: Participation in the innovation process, from market analysis and opportunity validation to the filtering of proposals and support in the launch of new programs.

• Sales enablement: Development of sales scripts based on the value proposition and coordination of training for the admissions team to ensure correct implementation.

3. KPIs and Monitoring

• Participation in the definition of objectives for New Enrollment, Conversion Rate, pricing, and discount policy.

• Collaboration in the monthly planning of acquisition and reservations.

• Monitoring and analysis of KPIs through tools such as CRM and Power BI.

4. Benchmark and Competitor Analysis

• Continuous analysis of the competitive environment: positioning, value proposition, key messages, and acquisition strategies of competing schools and universities.

What we're looking for

• Strategic thinking and business vision: Ability to define priorities and make decisions oriented toward achieving objectives, understanding the business impact of each action.

• Clear and persuasive communication: Skill to transmit messages in a structured, value-focused manner adapted to different interlocutors (sales team, marketing, faculty, etc.).

• Candidate / student orientation: Sensitivity to understand the needs, motivations, and friction points of the candidate, translating them into value propositions, messages, and differential experiences.

• Teamwork and cross-functional leadership: Ability to coordinate and align different areas without direct hierarchical dependency, facilitating collaboration and the achievement of common objectives.

• Project management and organization: High capacity for planning, prioritizing, and monitoring multiple initiatives in parallel, ensuring quality and compliance with timings.

• Orientation toward continuous improvement: Analytical and proactive mindset to identify optimization opportunities in materials, processes, and product (web, content, scripts, programs, etc.).

• Creativity and initiative: Ability to propose differential actions, explore new channels or formats, and develop innovative initiatives in campaigns, content, events, and experiences, with a proactive attitude oriented toward execution.

As a UAX employee, you will be able to enjoy a wide range of benefits, which we outline below:

• Contract Type: We offer a full-time permanent contract. Flexible remuneration: which you can allocate to medical insurance, restaurant card, childcare vouchers, and transport card.

• Flexible schedule and one day of teleworking per week.

• You will be able to enjoy a 70% discount on all UAX degrees both for yourself and for first-degree relatives.

• Take advantage of all the services and advantages of working on a university campus (sports center, catering services, outdoor areas…)

• Enjoy the Be Healthy plan with numerous activities for employees such as: running club, pilates classes, numerous workshops, gym…

• Discounts at our veterinary and dental clinics.

If you want to be part of this great project within the education sector, do not hesitate to apply for the offer.

Job description

Do you want to develop your professional career at Spain's leading private University?

At UAX (Universidad Alfonso X el Sabio), we offer you the opportunity to grow professionally in an organization in full expansion, with a strong commitment to innovation, learning, and social impact. Being part of UAX means contributing to a university community connected to the business reality and oriented toward the sustainable development of society.

Working with us is much more than occupying a position: it is joining a project with purpose, where talent is enhanced and commitment, initiative, and teamwork are recognized.

At UAX you will find:

• Continuous professional growth: We bet on your development through training, constant challenges, and real opportunities for evolution.

• Impact and purpose: Every project has a clear purpose: to improve people's lives through education and innovation.

• A close, collaborative, and demanding culture: You will work with committed and professional teams, in an environment that values excellence without losing sight of closeness and camaraderie.

• Prestige and institutional solidity: You will be part of a leading university, recognized for its academic quality and its transformative approach.

Additionally, at UAX we value diversity and equal opportunities. We encourage all qualified individuals to apply, regardless of their gender, age, sexual orientation, origin, religion, race, or disability. We are convinced that diverse teams enrich our culture and make us better.

If you share our vision and want to be part of an environment where your work makes a difference, we are waiting for you.

MISSION

To lead the marketing strategy and product development of MIR Asturias within the OneHealth area, ensuring the brand's differential positioning, the acquisition of qualified leads, and conversion to enrollment, aligning all involved teams.