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鴻軒科技股份有限公司

Product Manager (內湖)

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Description

職務目標 Objectives
As a Product Manager in our fabless semiconductor company, you will partner closely with executive leadership to define the product blueprint that guides the creation, evolution, and long term success of our semiconductor portfolio. Under this sponsorship, you will act as the visionary composer—shaping innovation, anticipating market shifts, and driving product impact with a deep understanding of technology trends across automotive and autonomy markets.

主要職責 Key Responsibilities
1. Strategic Planning
1.1 Conduct market, customer, and technical research to understand emerging use cases and how semiconductor technologies enable critical functionality within complex automotive and autonomous system architectures.
1.2 Develop and propose an overarching product strategy that aligns with business goals, competitive positioning, and user needs.
1.3 Define the long term product vision and ensure continuous elevation of product positioning over time.

2. Product Creation & Positioning
2.1 Define product specifications and requirements—the guiding framework that shapes our product offerings for target customers.
2.2 Develop go to market (GTM) strategies and collaborate with cross functional teams—including engineering, business development, and GTM—to drive coordinated execution and market readiness.
2.3 Ensure product narratives, value propositions, and positioning are clear, compelling, and differentiated.

3. Product Launch
3.1 Guide and oversee the design, development, and launch of IC products, ensuring alignment with quality, functionality, and value expectations.
3.2 Advocate for the product across stages, social media, LinkedIn, and industry platforms to accelerate visibility and adoption.
3.3 Ensure product claims are strong, credible, and aligned with customer expectations and market needs.

4. Market Analysis
4.1 Analyze market trends, competitive movements, and industry dynamics—both qualitatively and quantitatively—to identify opportunities for product innovation and expansion.
4.2 Translate insights into actionable recommendations, including product enhancements, feature updates, and strategic pivots.

Skills

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