Product Manager (Onboarding/KYC)
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Summary
Mid-to-senior Product Manager owning the end-to-end onboarding journey — from registration through KYC verification to first deposit — at a card company. Day to day: funnel analysis, A/B testing, balancing UX with KYC/AML compliance, managing IDV/payment vendor integrations, and working with engineering, design, data, compliance, and legal.
We are looking for a growth-minded Product Manager (mid to senior level) to own and optimize our end-to-end Onboarding experience. In this role, you will lead the critical user journey from initial Registration through KYC (Know Your Customer) verification to their first Deposit. Your main focus will be driving growth, removing friction, and converting prospective users into active customers while maintaining regulatory compliance.
- Own the Onboarding Lifecycle: Define the strategy, roadmap, and execution for the complete Registration > KYC > First Deposit flow.
- Optimize Conversion & Reduce Friction: Run funnel analysis and A/B tests to identify drop-off points, streamline user journeys, and maximize user conversion rates.
- Balance UX with Compliance: Partner closely with Compliance, Risk, and Legal teams to meet regulatory requirements (KYC/AML) without creating unnecessary UX friction.
- Collaborate Cross-Functionally: Work with Engineering, Design, Data, and Ops to translate business and regulatory requirements into clear PRDs and deliver impactful features.
- Manage Vendor Integrations: Collaborate with third-party identity verification (IDV) and payment providers to optimize performance, match rates, and approval speeds.
- Measure & Iterate: Define key performance metrics (e.g., activation rate, time-to-deposit, pass rates) and continuously use data insights to iterate on the product.
- 5-8+ years of PM Experience: Proven track record in product management, specifically focusing on user onboarding, activation, identity verification (KYC), or payments in Fintech or Crypto.
- Growth Mindset: Deeply metrics-driven with a passion for continuous testing, user acquisition, and optimizing conversion funnels.
- User-Centric & Design-Focused: Demonstrated ability to build frictionless, high-converting digital user experiences.
- Technical & Data Savvy: Experience working closely with engineering teams, APIs, third-party vendor integrations, and analytics tools.
- Cross-Functional Collaborator: Excellent communication skills with an ability to align compliance, engineering, and business stakeholders toward a shared vision.
- Thrives in Fast-Paced Environments: Comfortable with ambiguity, agile delivery practices, and executing 0>1 or 1>N initiatives rapidly.
