PRODUCT MANAGER

The Product Manager – DEWALT PPE is responsible for the strategy, development, and lifecycle management of personal protective equipment product lines under the DEWALT brand. This role drives growth through new product development, margin optimization, and market insight while ensuring alignment with brand standards, brand approvals, customer needs, and regulatory requirements.
The position serves as a key cross-functional leader, partnering with sourcing, sales (Industrial, Retail and International), marketing, and external stakeholders to deliver commercially successful products from concept through launch and lifecycle management.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

· Own the full lifecycle of DEWALT PPE product categories, including product strategy, development, launch, and phase-out

· Lead new product development initiatives, including concept creation, sourcing, testing, and commercialization

· Drive revenue growth and margin performance through pricing strategies, cost management, and SKU optimization

· Analyze product performance, sales trends, and market data to inform decisions and improve portfolio productivity

· Optimization of Plan-O-Grams and POP’s.

· Identify market opportunities through customer insights, competitive analysis, and industry trends

· Manage vendor relationships, including factory selection, cost negotiation, and production oversight

· Partner with Supply Chain for forecasting and forecast accuracy

· Partner with marketing to develop product positioning, packaging, and go-to-market strategies

· Ensure all products meet applicable safety, regulatory, and performance standards

· Coordinate cross-functional execution across sourcing, supply chain, quality, and sales teams

· Oversee product setup, approvals, and launch readiness, including packaging, testing, and system workflows

· Support sales teams with product training, customer presentations, and promotional initiatives

· Lead or support key customer programs, retail initiatives, and special projects

· Other duties may be assigned