Product Manager, Reporting & Analytics
Summary
DriveCentric, an AI-first CRM built for automotive dealerships, is hiring a Product Manager to wholly own its Reporting & Analytics product line: driving the phased rollout of a new reporting experience, migrating ~10,000 legacy dealer reports, and defining an AI-native reporting vision on Databricks while working daily with engineering and data teams.
DriveCentric is the world's first Augmented Intelligence CRM, purpose-built for automotive retail. We help thousands of dealerships across North America engage more customers, schedule more appointments, and run their businesses with AI woven into every workflow. We are not a CRM bolting AI on top. We are an AI-first platform that has rebuilt the dealership operating system from the ground up.
We are at the inflection point. Our customers are betting their next decade on AI. So are we.
Why this role
Reporting is how a dealership knows whether it is winning. It is the first thing a GM opens in the morning and the last thing a dealer group executive checks at night. It is also the product surface where our customers feel the gap between what they have and what they expect most acutely.
We are rebuilding it, and more. Our new reporting experience is in early access with a first cohort of stores. Behind it, we are reimagining our data architecture. Thousands of legacy ad hoc and bespoke reports need a migration path to that new architecture, and an individual to own the 0 → 1 build, as well as the migration strategy.
We are hiring a Product Manager to wholly own the Reporting product line. Not a slice of it. The whole thing: the rollout happening right now, the migration, and most importantly, the vision for what dealership reporting looks like in 2026 and beyond. You will report to our Staff Product Manager for Data, CDP and Analytics, work daily with engineering and data platform leads, and present your roadmap to the executive team.
What you'll own
- The new reporting experience, end-to-end. Phased rollout from early access to general availability: cohort selection, the quality gate that says a phase is ready, launch sequencing, and the customer-facing reporting roadmap that our CSM teams use in the field. You decide what ships in which phase and you defend the call.
- Legacy migration. Roughly ten thousand ad hoc and bespoke reports live in the old system. Getting dealers off them is the long pole of this program and it is yours. That means a real migration strategy, not a spreadsheet: programmatic conversion, dealer self-service migration tooling, and a plan for the bespoke enterprise reports we built one at a time and should never build again.
- Dashboards, report building, and self-serve. The dealer-facing analytics surface: dashboards, drill-down, scheduled delivery, date range and attribution controls, and the report builder that lets an operator answer their own question without filing a ticket. You own packaging decisions here too, including what belongs in the base product and what is a premium SKU.
- Data trust and freshness. A beautiful report on yesterday's data is a broken report. You partner with the data platform and engineering teams on the dimensional model, ETL cadence, freshness SLAs, and report permissioning. You will not build the pipelines, but you will set the bar for what "correct and current" means and hold the line on it.
- The AI-native reporting vision. With Databricks underneath us, natural language exploration, agent-generated insight, and anomaly detection go from roadmap slideware to buildable. You define what DriveCentric reporting looks like in a world where a dealer asks a question instead of building a report, and you sequence the path to get there.
- The craft of visualization. Most dealership reporting today is a wide table with a date filter bolted on top. That is a low bar and we intend to clear it by a wide margin. You own the visual language of DriveCentric reporting: which chart actually answers the question being asked, when a sparkline beats a bar, how period-over-period and store-to-store comparison get expressed without a spreadsheet, what a funnel or cohort view looks like for a dealership sales process, and how drill-down carries context forward instead of dumping the user into a raw list. You will partner with design on a chart library and a set of defaults that make the right visualization the easy one, and you will care about the unglamorous parts: color that survives a projector in a Monday manager meeting, density that works on a phone in the service drive, empty and loading states, and an export that still reads correctly when a dealer principal forwards it. Strong opinions are welcome and expected here. Bring references, argue for them, and ship them.
- The customer relationship for reporting. You are the product face of reporting to GMs, BDC managers, controllers, and dealer group executives, and to the internal CSM and support teams who field their questions today. Expect to be in dealerships. Expect to run a customer advisory group. Expect to be the most trusted voice in the company on what dealers actually need from their data.
- AI-native by default. Claude, ChatGPT, Cursor, or equivalent are not occasional tools here. They are how we do PM work every day, from research synthesis to spec writing to prototyping. We will ask how you use them and we expect a real answer.
- Customer-centric culture. PMs at DriveCentric spend time with the people who use our products. For reporting, that means dealership operators who live in these screens every day. If you only want to build from a backlog, this is not the role.
- Lean and dense. Small team, high talent density, AI augmentation everywhere. We do not hire to fill org charts. We hire to multiply the leverage of the people already here.
- Direct exposure. You report to the Staff PM for Data, CDP and Analytics, and work directly with the CPBO, VP of Product, the VP of Engineering, and our data platform and reporting leads. You will present to the executive team.
- 3 or more years in product management, or a comparable path into product from analytics, data, implementation, or a dealership operations role where you owned outcomes and shipped change. What we care about is judgment and evidence you have shipped, not the title on your last badge.
- Automotive retail experience. You have worked at a dealership, a dealer group, or a vendor serving them, and you know how a store actually runs. You can hold a conversation with a GM about closing ratio, gross, aged inventory, or BDC appointment set rate without needing it translated, and you understand why the number a sales manager trusts and the number in the CRM are not always the same. You will be in front of dealers early and often in this role, and credibility there is not something you can pick up on the job.
- Fluency with data products. You have worked on or near reporting, dashboards, BI, or analytics products. You can read SQL, reason about a schema, tell the difference between a data problem and a UI problem, and pressure test an engineer's proposal without getting out-argued.
- Migration and legacy instincts. You have moved customers off something they were comfortable with. You know that migration is a product problem, not a project plan, and you have opinions about how to make the new thing worth the switch.
- AI shipping curiosity or history. You have shipped AI-powered features, or you can show us how you think about them: where the model helps, where it lies, how you evaluate output quality, and what you would put in front of a dealer versus what you would keep internal.
- Clear writing. You write specs engineers respect, launch notes PMM can sell, and updates executives can read in ninety seconds. We will ask for a writing sample.
- Operator energy. You move fast, push back when you disagree, and take ownership without being asked. You treat your manager as a peer.
Bonus points
- Hands-on with Databricks, Snowflake, Looker, Power BI, Sigma, ThoughtSpot, or comparable embedded analytics platforms.
- You have run an early access or beta program and have scar tissue about cohort selection.
- You have owned a product line where support escalations were the primary feedback loop.
- Experience with dimensional modeling, ETL tradeoffs, or data quality programs.
- Paid Time Off
- Nine (9) Paid Holidays
- 401(k) plus employer match
- Health Insurance
- Flexible Spending Account
- Health Savings Account
- Dental Insurance
- Vision Insurance
- Short/Long-Term Disability Insurance
- Employer-paid Life Insurance
- Additional Voluntary Life Insurance
- Accident Insurance
- Critical Care Insurance
- Hospital Indemnity Insurance
- Employee Assistance Program
DriveCentric is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. All qualified applicants are encouraged to apply.
