Product Manager

# Product Manager ## Company Overview *Not specified.* ## Job Summary We are seeking an **experienced and result-oriented Product Manager** with a strong background in **product management and doctor marketing** within the **pharmaceutical and life sciences industry**. The role involves developing and executing strategic marketing initiatives, enhancing engagement with healthcare professionals, and driving referral-influencing activities to support business growth. The ideal candidate will leverage their expertise in doctor segmentation, scientific communication, and healthcare professional engagement to translate product positioning into effective marketing strategies. ## Responsibilities - **Product Strategy & Management:** Develop and implement comprehensive product strategies, positioning, and marketing plans aligned with organizational goals. - **Doctor Marketing:** Design and execute targeted marketing initiatives aimed at healthcare professionals to increase product awareness, engagement, and adoption. - **Doctor Segmentation:** Identify, analyze, and segment healthcare professionals based on relevant parameters to enable precise and effective marketing efforts. - **Scientific Communication:** Develop and communicate scientific product information, clinical evidence, and product benefits to healthcare professionals in a clear and impactful manner. - **Referral-Influencing Strategies:** Plan and execute initiatives to strengthen professional engagement and influence appropriate referrals through scientific and evidence-based communication. - **Marketing Campaigns:** Conceptualize, develop, and implement product campaigns, promotional materials, and engagement programs tailored to the target audience. - **Stakeholder Collaboration:** Collaborate closely with sales teams and internal stakeholders to ensure the seamless execution of product marketing initiatives. - **Market Intelligence:** Monitor market trends, competitor activities, customer insights, and emerging opportunities to refine and optimize product strategies. - **Performance Monitoring:** Evaluate the effectiveness of marketing initiatives, analyze outcomes, and recommend improvements based on business results and stakeholder feedback. ## Qualifications - 10–12 years of **relevant experience** in **product management** and **doctor marketing** within the **pharmaceutical or life sciences industry**. - Strong understanding of **pharmaceutical product marketing** and **healthcare professional engagement**. - Demonstrated expertise in **doctor segmentation** and **targeted marketing strategies**. - Experience in **scientific communication** and **evidence-based product promotion**. - Knowledge of **referral-influencing strategies** and **professional engagement initiatives**. - Excellent **strategic thinking**, **communication**, **analytical**, and **stakeholder management skills**. - Ability to work **independently** as an **individual contributor** while collaborating effectively with cross-functional teams. - Educational Qualification: **Not specified**, but typically a degree in Life Sciences, Pharmacy, Marketing, or related fields. ## Preferred Skills - Experience with **digital marketing** and **digital engagement tools**. - Knowledge of **clinical research** and **scientific publication** processes. - Strong **presentation** and **scientific communication** skills. - Ability to adapt to **changing market dynamics** and **emerging healthcare trends**. ## Experience - **10–12 years** of relevant experience in **product management** and **doctor marketing** within the **pharmaceutical or life sciences industry**. - Proven track record of executing **targeted healthcare professional engagement** and **referral-influencing initiatives**. ## Environment - **Location:** Gurgaon, India. - **Work Setting:** Office-based with travel requirements. - **Travel:** Willingness to travel approximately **5–7 days per month** for field engagement and stakeholder meetings. - **Work Conditions:** Professional office environment with field visits and cross-functional collaboration. ## Salary - **Estimated Range:** ₹20–25 LPA (Annual CTC). ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*