Product Manager
Valsea - Where Innovation Meets Entertainment
At Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more.
Valsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers.
We work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best-in-class in everything we do.
Despite our rapid growth, Valsea still has that exciting start-up feel. We embrace a hybrid working model to balance professional growth with personal well-being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people.
We provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting?
What are we looking for now?
We're a multi-brand platform looking for a Product Manager whose north star is user engagement - how deeply and how often users interact with the product beyond their core transaction. You'll own the full incentives and retention stack across the portfolio: the mechanics that reward users, and the in-product experience that gets them to actually engage with those mechanics. This is a new role on the product team, with its own dedicated dev team to execute against your roadmap - you'll own everything that keeps users engaged, rewarded, and coming back.
What You'll do:
Define and own the roadmap for incentives, retention, and loyalty features across our multi-brand portfolio, with user engagement as the guiding metric for prioritization.
Partner with CRM/lifecycle marketing to translate campaign and segmentation needs into product requirements and platform capabilities.
Design and prioritize AB tests on incentive mechanics, offer structures, and retention flows.
Manage the economic modeling implications of promotional and reward mechanics.
Own the end-to-end wallet and bonus balance experience, ensuring redemption logic is transparent, compliant, and low-friction for users.
Own the in-product placement, visibility, and messaging of gamification and incentive features (missions, tournaments, VIP tiers, cashback, promotions) — treat feature discoverability and uptake as a core product metric, not an afterthought.
Partner with design to test UI placements, entry points, and promotional surfaces (banners, nudges, badges, wallet screens) that drive feature adoption.
Drive the roadmap for our Smartico CRM/gamification integration — from initial rollout across brands to ongoing feature adoption.
Define success metrics for retention and incentive initiatives (activation, redemption rates, LTV impact, churn reduction) and report against them.
Lead a dedicated dev team: write specs, prioritize the backlog, run sprint ceremonies, and unblock delivery.
Collaborate cross-functionally with compliance/legal on regulatory constraints for promotional mechanics (jurisdiction-specific rules, usage limits).
Stay close to competitors and market trends in retention mechanics and loyalty design across consumer tech.
What You'll own:
Incentives engine - bonuses, promotional credits, cashback, rebates, and promotional mechanics across all brands, from rules configuration to user-facing UX.
Gamification & loyalty - missions, challenges, levels, VIP tiers, and reward mechanics that drive engagement and lifetime value.
User engagement - treat depth and frequency of interaction (sessions, feature usage, time in product) as a primary success metric, not a byproduct of other work.
Wallet - bonus balance logic, redemption requirements, conversion rules, and the user-facing wallet experience.
CRM integration - product ownership of our Smartico integration, ensuring campaign, segmentation, and gamification capabilities are fully leveraged and reliably wired into the platform..
New verticals (potential scope) - as we evaluate expansion into adjacent product lines, you may take on incentive and retention mechanics for that vertical.
Feature merchandising & UI placement - owning how incentive and gamification features are surfaced, positioned, and promoted across the product UI, so users actually discover and use them, not just that they exist.
What You'll bring:
4+ years of product management experience, ideally with exposure to iGaming, gambling, fintech wallets, or loyalty/rewards products.
Direct experience with bonusing, cashback/rakeback, or gamification mechanics (bonus engines, wagering requirements, loyalty tiers).
A track record of driving measurable improvements in player/user engagement - not just shipping features, but growing how often and how deeply users interact with a product.
Experience working with or evaluating CRM/marketing automation platforms (Smartico, Optimove, or similar) from a product integration standpoint.
Strong analytical skills - comfortable defining KPIs, reading cohort/retention data, and using it to prioritize.
Experience managing a dedicated engineering team - writing specs, grooming backlogs, and owning delivery.
Understanding of AB testing methodology and how to collaborate with a testing-focused counterpart.
Excellent stakeholder management - you'll work across product, CRM, compliance, and games teams daily.
A strong eye for UI/UX and feature merchandising - proven ability to turn "the feature exists" into "players actually use it" through placement, visibility, and in-app promotion.
Nice to have:
Experience in sportsbook product, particularly bonusing/promotions for sports betting.
Familiarity with RTP and prize-pool economics.
Background in wallet or payments product work.
Multi-brand or multi-jurisdiction product experience.
How You will be measured:
Player engagement - session frequency, depth of feature interaction, and time spent across bonusing/gamification surfaces.
Bonus/promo engagement and redemption rates across brands.
Feature discoverability and uptake (CTR into gamification/bonusing surfaces, % of active players engaging with each feature).
Retention and churn metrics tied to loyalty/gamification initiatives.
Adoption and stability of the Smartico CRM integration.
Delivery velocity and quality of the dedicated dev team's output.
What We offer:
Hybrid working model (office 3 days/ week)
Innovative international company that uses cutting-edge tech equipment
Collaborative teams and agile multicultural environment
Competitive salary with flexible working hours
23 paid vacation days + public holidays
Private health insurance for you and your family
Free Online English/Spanish lessons
Corporate events throughout the year
Ongoing learning and professional development opportunities
In-office perks such as:
Daily breakfast and freshly cooked lunch 3 days a week
50% discount on personal training sessions and physiotherapy sessions
Games room, full kitchen with hot drinks, fruit, soft drinks
Gym, massage room and much more
At Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice () to learn more about how we collect, use and transfer the personal data of our candidates.
We’re a diverse team with great people from across the world. This position is only available as a hybrid position in Marbella (Spain). Please note that we are unable to sponsor work visas outside the EU.