Product Manager, Vice President - Marketing Campaign Workflow
Posted Updated
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.
As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
Job responsibilities
- Develops a product strategy and product vision that delivers value to customers
- Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
- Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
- Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders
- Worked with enterprise level applications from Proof of Concept to maintenance of mature environments
- Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams
- Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in product management or a relevant domain area
- Advanced knowledge of the product development life cycle, design, and data analytics
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve
- Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form
- Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution
- Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment
Preferred qualifications, capabilities, and skills
- Demonstrated prior experience working in a highly matrixed, complex organization
- Prior experience in bank retail/branch arenas, tools, or related areas
- Deep experience in product strategy and communication
- Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
- Martech experience
- Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite