Product Manager

Creates and executes business plans to increase revenue and profit for assigned portfolio Monitors market and competitors, analyzes offerings, and develops competitive sales and pricing strategies Generates product forecasts and monitors booking and sales to support decision making Together with Marketing, uses the latest B2B digital marketing tools and techniques to develop successful lead-gen campaigns Produces or provides technical papers, literature, and training material to insure all relevant sales channels are properly trained Participates in relevant industry trade shows Participates in sales efforts as the product expert and in doing so develops new market opportunities and customers Acts as a central liaison and knowledge expert for product issues and provides product support for internal and external customers Assists in product selection as required Assists in resolution of customer problems when requested Supports Engineering and Manufacturing Operations as required to resolve all issues in order to ensure successful order fulfilment Gathers the voice of the customer for new products/markets/applications and for improving competitive positioning in existing markets Supports product development from initial design through prototype and final marketplace introduction Manages product lifecycle including the preparation of market launches and product retirements Performs ancillary duties as needed