Skip to content
Search jobs inside your AI agent. Claude, ChatGPT, Gemini, Cursor and Grok
Connect

fal

Product Marketer Developer Platform

Posted Updated
Discussion

Description

You will own positioning, messaging, and go-to-market work for developer-platform products. You will launch models, APIs, features, and tools; create demos, tutorials, guides, and stories; grow developer and creator adoption through content and community; and bring market insights into product decisions.

Responsibilities

  • Own positioning, messaging, and go-to-market for the developer platform
  • Lead launches for models, features, APIs, and developer tools
  • Grow awareness and adoption through social, content, demos, partnerships, and community
  • Create demos, tutorials, guides, workflows, and use cases
  • Build product voice across social and developer channels
  • Develop customer and developer stories
  • Bring market and community insights into roadmap and product decisions
  • Work on SEO, AEO, lifecycle, and product-led growth
  • Build relationships with developers, creators, startups, and ecosystem partners

Requirements

  • Understanding of AI models, APIs, developer tools, and generative media
  • Ability to use APIs and experiment with models
  • Product storytelling
  • Knowledge of social, content, demos, developer marketing, and community-led growth
  • Ability to create launch posts, demos, and technical guides
  • Product instincts for developer use cases

Benefits

  • Equity
  • Visa sponsorship
  • Relocation assistance to San Francisco
  • Health, dental, and vision insurance
  • Regular team events and offsites

Skills

Apply

See also

Marketing jobs by country — openings, pay and top skills →