Product Marketer

You will lead messaging, positioning, and go-to-market strategy for client and internal products. You will conduct market and user research, develop positioning frameworks, create launch plans, produce product content, track performance metrics, and work with cross-functional teams on campaigns.

Responsibilities

• Conduct market and user research to understand the competitive landscape and inform positioning and go-to-market strategy
• Develop product positioning and messaging frameworks for key personas
• Create go-to-market plans and launch playbooks for product launches
• Produce content, including demo videos, to showcase clear use cases
• Identify and track performance metrics and iterate toward product-market fit
• Work with cross-functional teams to execute campaigns

Requirements

• 2+ years of experience in product marketing, growth, or brand strategy
• Strong writing and messaging skills
• Ability to own positioning, launches, and campaigns end-to-end
• Experience operating with minimal approval layers