Product Marketing Analyst
Posted Updated
Description
<p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;">Welcome to GEP</span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;"><b>Who We Are</b></span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;">GEP, with over 30 offices internationally, is the fastest
growing procurement and supply chain solutions firm – consulting, software and
managed services. GEP has succeeded by being smart and creative; solving
complex problems and finding opportunities for the world’s largest
organizations.</span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;"><b>How You Grow at GEP</b></span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;">We recognize people who make a genuine difference, work
hard and drive achievements. Results are noticed and rewarded. It’s how you
will grow a career at GEP, and in a much shorter time frame than at other
firms.</span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;"><b>Celebrating Everyone</b></span></span></p><p></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;">GEP succeeds through the ideas and creativity of our team
members so we embrace people of all experiences, nationalities, abilities,
cultures, races, gender identities, sexual orientations and ages. What makes
you unique and different is celebrated and will help GEP stand out even more.
And we are a women-founded and -owned company so our foundation is making GEP a
great place to work for women, a place where women can learn, advance and give
back.</span></span></p><p></p><p style="font-family:DarwinSans;line-height:1.2;"></p><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;"><b>What You Will Do<br /></b></span></span></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">As a Product Marketing Analyst, you will be the bridge between Product, Marketing and Sales for GEP Quantum Intelligence, GEP's AI-powered platform for procurement and supply chain. You will own launch planning for new capabilities in Brazil and, in some cases, globally. You will also make sure every release reaches the market with the right positioning, that our commercial teams are ready to sell it, and that GEP captures the most value from what we build.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Define and execute launch plans for new products and features: goals, target audience, launch tier, timeline, channels and success metrics.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Coordinate cross-functional launch readiness across Product, Marketing, Sales, Customer Success and Support.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•For global launches, work with GEP's marketing and product teams in other regions to adapt strategy and materials to each market.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Develop positioning, value propositions and key messages by persona (e.g., CPOs, category managers, procurement and finance teams) and industry, and keep messaging consistent across website, campaigns and sales materials.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Define and maintain the Ideal Customer Profile (ICP), buyer personas and core use cases, based on market research and client conversations.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Create and maintain sales enablement materials: pitch decks, one-pagers, battlecards, objection-handling guides, demo scripts and client case studies.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Deliver product and competitive training to Sales, Pre-sales and Customer Success teams.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Monitor competitors and market trends, run win/loss analyses and gather client feedback, turning insights into recommendations for Product and Sales.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Support pricing and packaging discussions for new capabilities.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Plan adoption campaigns for the existing client base with Marketing and Customer Success.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Track launch performance (adoption, influenced pipeline, conversion, use of sales materials) and optimize based on results.</span></font></p><div><br /></div><p class="MsoNormal"><span style="font-size:11pt;line-height:115%;font-family:Calibri, sans-serif;"><span style="font-size:11pt;"><b>What Should You Bring<br /></b></span></span></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field, or equivalent professional experience.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Knowledge in product marketing, B2B marketing or related roles (sales enablement, competitive intelligence), preferably at a software company.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Proven track record leading product launches with cross-functional teams.</span></font></p><p class="MsoNormal"><span style="font-size:14.6667px;font-family:Calibri, sans-serif;">•</span><span style="font-size:14.6667px;font-family:Calibri, sans-serif;">Advanced English, with the ability to lead meetings with international teams (day-to-day work is in Portuguese). Spanish is a plus.</span></p><p class="MsoNormal"><span style="font-size:14.6667px;font-family:Calibri, sans-serif;">•</span><span style="font-size:14.6667px;font-family:Calibri, sans-serif;">Excellent writing skills, with the ability to turn complex, technical topics into clear and compelling messages.</span></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Experience creating content and training for sales teams.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Data-driven mindset to measure the impact of launches and campaigns.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Strong organizational skills and ability to manage several launches in parallel in a fast-paced environment.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Experience with enterprise sales (long cycles, multiple decision-makers) is a plus.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Familiarity with CRM and marketing automation tools (e.g., HubSpot) is a plus.</span></font></p><p class="MsoNormal"><font face="Calibri, sans-serif"><span style="font-size:14.6667px;">•Knowledge of procurement, supply chain or AI-powered enterprise software is a plus.</span></font></p>