Product Marketing Assistant Manager

Responsible for introducing Boost Biz new products and services or enhancing an existing product by communicating the product’s value to the consuming audience (Merchants & non-Boost Merchants)

• Develop and drive product marketing strategy & GTM for all Boost Connect products and services.
• Study the Boost Connect products & services, develop product positioning, pricing/incentive strategy, and messaging that resonates with customers and differentiates our product from its competitors.
• Conceptualize and craft educational product and solution content that will increase the product take up rate.
• Participate in on ground visits to conduct customer interviews that will give us the insights to customer challenges / motivation.
• Stay current on market trends and competitive activity by conducting regular competitors’ analysis
• Track and update annual budget to ensure it’s well within the annual allocation & is utilized effectively to drive key business objectives.

WORK EXPERIENCES

• Preferably possesses a Bachelor’s Degree in Marketing, Communications, Business or any related field.
• 5-7 years of experience in Product Marketing / Sales & Marketing.
• Soft Skill
• Strategic thinker who is able to identify trends and opportunities.
• Collaboration and relationship management.
• Strong communication skills & a creative thinker
• Analytical thinking and creative storytelling.
• Tech and social media savvy.
• Ability to use data-driven approach in driving marketing campaigns.
• Functional Skill
• Experienced in building strong GTM proposals.
• Well versed with Analytical tools such as Google Analytics, CRM reporting, Social Media reporting.
• Content curation and management.
• Basic understanding of SEO
• People Management